Tim Seifert

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2025-08-05 13:21:30 -

The Ultimate Guide to B2B Audience Engagement in 2025
In today’s fast-paced digital world, B2B audience engagement is more than just a buzzword — it's the secret sauce behind every successful marketing strategy. If you're a B2B marketer or business owner struggling to keep your audience interested, you're not alone. The game has changed, and your audience expects more than cold emails and generic content. In this article, we'll break...

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2025-07-24 13:53:35 -

The Importance of Green Marketing in B2B Industry
In today’s fast-changing business world, sustainability is no longer just a trend—it’s becoming a core part of how companies operate. Green marketing in the B2B industry is gaining significant attention because businesses are now choosing partners who care about the environment as much as they do about profits. Green marketing simply means promoting products or services that...

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2025-07-17 09:08:53 -

ABM and Sales Velocity: How Account-Based Marketing Accelerates Your B2B Pipeline
It's not about getting leads in B2B marketing—it's about getting the right leads. Fed up with slow deals and unqualified prospects jamming up your pipeline? It's time to consider Account-Based Marketing (ABM) and how it can increase your sales velocity. Let's break it down simply. What Is Sales Velocity? Sales velocity refers to the rate with which deals are moving through your sales...

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2025-07-07 15:51:39 -

The Beginner’s Guide to Identifying and Tiering Target Accounts for ABM
Account-Based Marketing (ABM) has changed how B2B companies approach their most valuable prospects. Instead of casting a wide net, ABM helps you focus on high-potential accounts that are more likely to convert. But here’s the thing: ABM only works when you’re targeting the right accounts — and that’s where account identification and tiering come in. In this post,...

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2025-07-07 09:36:38 -

Why Email Marketing Still Works: Strategies That Drive Engagement
In today's digital landscape, where social media platforms dominate the marketing sphere, email remains an indispensable tool for businesses to connect with their audience. Despite the rise of various communication channels, email marketing continues to yield impressive results when executed effectively. However, mastering the art of email marketing requires more than just drafting catchy...

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2025-07-07 09:06:23 -

Why Email Marketing Strategies are Important for SaaS Companies in 2025
Email marketing has always been a key tool in the digital marketing toolbox, but for SaaS (Software as a Service) companies, it is becoming more critical than ever. In 2025, with the increasing competition in the SaaS industry and evolving customer expectations, having an effective email marketing strategy is not just a choice; it's a necessity. Here’s why email marketing is so important...

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2025-07-02 14:05:21 -

The Importance of Rethinking Content Distribution in 2025
In today’s noisy digital world, great content alone isn’t enough. You can write the most insightful blog, record an expert podcast, or create an eye-catching infographic—but if it doesn’t reach the right audience, it won’t make the impact it deserves. That’s where content distribution comes in. Most businesses still follow the traditional "publish and...

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2025-06-19 09:58:07 -

The Ultimate Guide to Email Marketing: Best Practices and Strategies
In today's digital landscape, where social media platforms dominate the marketing sphere, email remains an indispensable tool for businesses to connect with their audience. Despite the rise of various communication channels, email marketing continues to yield impressive results when executed effectively. However, mastering the art of email marketing requires more than just drafting catchy...

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2025-06-19 09:38:38 -

Why Email Marketing Strategies are Important for SaaS Companies in 2025
Email marketing has always been a key tool in the digital marketing toolbox, but for SaaS (Software as a Service) companies, it is becoming more critical than ever. In 2025, with the increasing competition in the SaaS industry and evolving customer expectations, having an effective email marketing strategy is not just a choice; it's a necessity. Here’s why email marketing is so important...

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2025-06-19 09:27:21 -

What Really Impacts B2B Buying: Key Factors to Know
In its simplest form, the B2B buying process is a multistage decision-making process involving various decision makers. Knowledge of such factors has added value in optimizing marketing and sales communication with potential buyers. 1. Personal Relationships That is why the building of long-term personal relationship between buyers and sellers is essential in B2B. This study shows that trust,...

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2025-06-19 09:16:50 -

The Power of Thought Leadership in B2B Marketing
What is Thought Leadership? Thought leadership involves sharing your knowledge and expertise to influence opinions and guide decision-making. In the B2B context, it means creating and distributing high-quality content that addresses the needs and challenges faced by your target audience. By consistently providing valuable information, you can establish your brand as a trusted advisor and a...

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2025-06-19 09:09:32 -

The Importance of AI Tools in B2B Lead Generation
Gathering contact information is only one aspect of B2B lead generation in the fast-paced digital world of today. Finding the right prospects at the right time with the right message is the key. However, doing this by hand can be inconsistent and time-consuming. AI tools for B2B lead generation can help with that. Artificial Intelligence, or AI, is revolutionizing how companies find, interact...

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2025-06-19 08:59:06 -

The Hidden Cost of Poor Data Quality in B2B Marketing
In today’s digital-first world, data fuels every aspect of B2B marketing—from campaign targeting and audience segmentation to personalization and performance tracking. Yet, despite its value, data quality is often overlooked until performance starts to drop, leads go cold, or sales teams begin questioning marketing-qualified leads. The MarketBoats blog on building a data quality...

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2025-06-18 13:01:43 -

The Expanding Role of Artificial Intelligence in B2B Marketing
The B2B marketing world has recently been revolutionized by Artificial Intelligence (AI). Through natural language processing excitation of routine chores to automatic of number presence and giving critical insights, AI is assisting the business world to make right decisions and improve customer experience. It seems timely to look at the increasing use of artificial intelligence within B2B...

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2025-06-18 12:52:55 -

The Power of Content Marketing: Generating Marketing Qualified Leads
Content marketing has become one of the most effective strategies for companies to retain and target its target consumers in the present generation that is so inclined on using the internet. In this way, you ensure that the leads that you get in the different stages of the sales funnel are given the valuable information that will contribute to their decision to purchase your goods or services....

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2025-06-18 12:44:10 -

Measuring the ROI of Content Syndication: A Comprehensive Guide
As can be seen, content syndication has slowly become a favorite marketing method among businesses, just to expand their coverage area and make a brand more noticeable. But that is where the rub lies – with more market competitiveness, it has become possible and necessary to achieve increased metrics results. This is where the conceptualizing of the Return on Investment (ROI) of content...

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2025-06-18 12:27:01 -

Leveraging Social Media for B2B Lead Generation
In today's digital age, social media has become an indispensable tool for B2B marketers. It offers a powerful platform to connect with potential customers, build brand awareness, and generate high-quality leads. By understanding the nuances of social media and implementing effective strategies, businesses can significantly boost their lead generation efforts. The Power of Social Media for B2B...

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2025-06-18 12:07:40 -

Demand Generation with a High-Impact Content Marketing Strategy
Sending emails or running advertisements isn't enough to get attention in the cutthroat digital world of today. You need a strong demand generation strategy if you want to regularly attract the right audience and convert them into actual customers, and content marketing is crucial to achieving that. Let's examine how a high-impact content marketing approach can generate demand and drive...

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2025-06-18 11:57:53 -

Demand Generation vs. Lead Generation: Messing with Passion versus Collecting Interested Parties
In the digital marketing world, two terms often get tossed around: marketing and sales related activities including Demand Generation vs. Lead Generation. Though they course through the same general function of capturing the attention of potential consumers, they are quite unique in their function. Awareness of this distinction is crucial in order to lay down a correct marketing plan that...

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2025-06-17 13:06:33 -

Demand Generation ROI: How to Measure It and Why It Matters
In the world of digital marketing, you may have heard the term “demand generation” tossed around a lot. But what does it really mean? And more importantly, how do you measure its return on investment, or ROI? If you're a marketer, founder, or business owner trying to grow your leads, boost brand awareness, and convert visitors into customers, understanding demand generation ROI is...

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