Market Overview

In 2023, the market for moisturizing cream was estimated to be worth USD 11.9214 billion. With a compound annual growth rate (CAGR) of 7.40% from 2024 to 2032, the moisturizing cream market is expected to increase from USD 12.80358 billion in 2024 to USD 21.10384124 billion by 2032. The main factors driving the market expansion are the fast growing number of skin issues as consumers gain more knowledge about skincare products and the constant rise of personal care businesses.

The US moisturizing cream market has been expanding steadily, reflecting the growing emphasis on skincare among consumers. According to industry reports, the market size is estimated to be in the billions of dollars, with a notable growth rate projected in the coming years. Factors such as changing lifestyles, environmental stressors, and aging demographics contribute to the increasing demand for moisturizing creams.

A moisturizer is a type of skincare product that hydrates the skin and gives it a healthy glow. Moisturizers come in two varieties: creams and lotions. Emollients, occlusives, ceramides, as well as humectants, are chemicals in moisturizing creams and lotions that help injured cells repair by sealing water in the skin's outermost layer. Moisturizing creams and lotions are used to cure or prevent dryness, scaly, rough, and itchy skin.

Moisturizers maintain the skin's stratum corneum, or outer surface, hydrated. Moisturizers shield the skin by producing a barrier that stops oil from leaving and harmful outside chemicals from creating dryness or irritation. There are numerous moisturizers available for various types of skin, including oily, dry, and sensitive skin. Normal needs integrated a mild moisturizer with natural oils, while dry skin requires thicker lotions with humectants to keep moisture locked in. Oily skin requires oil-free, non-comedogenic moisturizers which do not clog pores. As a result of all of these characteristics, the Moisturizing Cream Market is predicted to increase over the forecast period.

Market segmentation

By product type

Emollients, humectants, occlusive, ceramides, and other product types can be used to further categorize the market. Emollients have the largest market share. It is studied since these will have the highest CAGR over the review period. The market for moisturizing creams is predicted to grow rapidly.

By category

There are two types of consumers on the market: premium plus mass.

By consumers group 

It mainly refers to how different types of consumers influence the market; the groups that are affected are children and adults.

By distribution channel 

The global market has been divided into two parts depending on distribution methods: store-based as well as non-store-based. Supermarkets and hypermarkets, convenience stores, and others have been included in the store-based section. The store-based segment is projected to surpass the previous number shortly. Non-store-based channels, on the other hand, are predicted to increase at a faster rate from 2023 through 2032.

Regional analysis

The moisturizing cream market in North America has been divided into three segments: Mexico, the United States, and Canada. The rest of the world's moisturizing cream market is divided into South America, Africa, as well as the Middle East.

Industry news

Companies are currently focusing their efforts on developing unique moisturizing products that can help people with their skin problems. They are also working on several technologies which will present customers with a virtual interface and make suggestions for the best skincare products for a particular skin type.

Face creams are divided into three categories: skin whitening, sun protection, plus anti-aging. Body lotions are classified into two types: mass market and premium. Increasing demand for skin brightening face creams is expected to drive market growth in the coming years. Additionally, these creams reduce acne scars, age spots, freckles, and discoloration, which drives up demand.

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