Product analytics focuses on understanding user interactions with products, helping businesses refine their offerings and improve customer satisfaction. These tools track metrics like feature adoption and user engagement. For e-commerce brands, product analytics can reveal how users interact with product pages, and what influences their purchase decisions. With the addition of digital shelf analytics tools, businesses can further analyze how their products perform in comparison to competitors. For more: https://paxcom.ai/digital-shelf-analytics/ . #digitalshelfanalytics #ecommercetracking