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John Martech added article Other
2024-11-11 07:15:00 -

Is AI Your Friend or Foe This Holiday Season?
As the holiday season nears, businesses gear up to maximize operational efficiency, enhance customer interactions, and streamline processes. Artificial intelligence (AI) has become crucial in meeting these objectives, especially when customer activity reaches its peak. However, AI’s capabilities also bring essential questions: Will it serve as a valuable ally to simplify holiday...

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John Martech added article Other
2024-03-22 05:48:30 -

Navigating the Mirage: Deepfakes and the Quest for Authenticity in a Digital World
The potential for deepfakes to sway public opinion and influence the outcome of India’s Lok Sabha is raising red flags throughout the cyber community. While Indians are deciding on which candidate best represents their views, deepfakes, and generative technologies make it easy for manipulators to create and spread realistic videos of a candidate saying or doing something that never...

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John Martech added article Other
2024-09-26 07:31:39 -

The Role of Social Media Platforms in Combating Deepfakes
There is growing concern over deepfakes, which are videos and audios that are highly realistic yet fake across various industries, but perhaps more pertinent in the B2B context. These synthetic media can mislead society and create negative impacts on reputation and financial aspects. However, it is evident that social media platforms have an essential role in addressing the fake problem and...

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John Martech added article Other
2024-10-07 07:31:21 -

Top Cybersecurity Reads of 2024: Editor’s Recommendations
In 2024, the cybersecurity realm has opened new doors to new vulnerabilities and attack techniques. As attacks become more sophisticated and dynamic, traditional defense mechanisms fail to provide protection. Therefore, to effectively combat these challenges, CISOs and IT leaders need to analyze the current situation and mitigate threats in real-time. As we look ahead to 2025, likely, the...

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