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Tim Seifert bir ses eklendi Other
2025-06-19 08:59:06 -

The Hidden Cost of Poor Data Quality in B2B Marketing
In today’s digital-first world, data fuels every aspect of B2B marketing—from campaign targeting and audience segmentation to personalization and performance tracking. Yet, despite its value, data quality is often overlooked until performance starts to drop, leads go cold, or sales teams begin questioning marketing-qualified leads. The MarketBoats blog on building a data quality...

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NAbhilsh Nale bir ses eklendi Other
2025-02-20 06:18:01 -

Understanding the Aspects of Growth in the MarTech Sector
Introduction In the ever-evolving landscape of marketing and technology, the fusion of these two realms has given rise to a dynamic sector known as “MarTech” — a portmanteau of marketing and technology. The MarTech sector has witnessed substantial growth in recent years, driven by innovative solutions that enhance marketing strategies and streamline business operations. This...

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