Human vs. AI: Measuring the Impact of Automated Content Generative AI has swiftly become popular among marketers and has the potential to grow to a $1.3 trillion industry in the next 10 years. OpenAI’s ChatGPT is just one growth example—rocketing to over 100 million users in just two months of its release.
Many have hailed generative AI as a process-changing tool that can quickly produce swaths of content with minimal human...
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