Mezcal Market: Unraveling the Target Audience Behind the Growth of this Iconic Mexican Spirit. The global mezcal market has experienced significant growth in recent years. Traditionally consumed as a niche spirit in Mexico, mezcal has been gaining attention in international markets, driven by consumers seeking more artisanal, authentic, and unique liquors. It offers a smoky flavor profile distinct from tequila, making it an appealing option for both connoisseurs and newcomers to the...
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