Billionaire Boys Club was founded as a response to the growing demand for luxury streetwear, which merged the worlds of high fashion and street culture. Pharrell Williams, a multi-talented artist known for his work in music, fashion, and design, teamed up with Nigo, the founder of the iconic Japanese streetwear brand A Bathing Ape (BAPE), to create BBC.
The idea behind BBC was simple: to...
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