The Business of Anthropology: Lessons from Andrea J. Simon Andrea J. Simon, PhD, commonly known as Andi Simon, is a pioneering figure in the realm of corporate anthropology. As the founder and CEO of Simon Associates Management Consultants (SAMC), Andi has made a profound impact on businesses by applying anthropological methods and perspectives to organizational challenges. Born on December 1, 1946, Andi has built a remarkable career that spans...
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