What Digital Marketing Expertise Really Means (And Why Most Marketers Don’t Have It)
Everyone calls themselves a digital marketer today — the freelancer posting Canva carousels, the agency with templated reports, even business owners who “boost” posts and think they're doing ads. But expertise in digital marketing isn't about knowing how to run ads or create content. It's about understanding how businesses grow and using digital channels as a system - not a...
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