What Is a Heatmap?
What Is a Heatmap? A heatmap is a visual representation of data that uses color gradients to show how users engage with a webpage. Typically, warmer colors such as red, orange, and yellow indicate high activity or engagement, while cooler colors like blue or green represent lower activity. In the context of website analytics, heatmaps reveal where visitors click, move their mouse, scroll, or...
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