Why 90% of Indian digital marketing agencies are just Google Ads...

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2025-09-12 10:36:24 -

Why 90% of Indian digital marketing agencies are just Google Ads resellers (and how to spot the 10% that aren’t)

Most small and mid-tier digital agencies in India survive by re-selling pay-per-click (PPC) and related execution services rather than offering strategy, productized marketing, or measurable business outcomes. That reseller model is inexpensive to run, quick to sell, and easy to scale but it commoditizes the service, traps clients in transactional relationships, and leaves real growth to a...

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