Why outdoor can still be effective?

However, despite the increased cases of digital marketing, the use of outdoor advertisement has been found to be one of the most effective means to increase awareness of the brand. Here’s why:

1. Massive Reach

Out of Home advertisements are open to all, shoppers, daily commuters, travellers and even students. The difference between a billboard or poster and a banner ad online is a person can skip an advertisement online or file a report to block it, something that cannot be done with a billboard or banner.

2. High memory value

Studies have shown that human beings tend to retain a message frequently encountered in their day to day activities like billboard they encounter on their way to work.

3. Cost-Effective to local businessmen

Outdoor advertisements can be less costly than national, digital advertising campaigns, as well, when use is limited by a designated city or neighborhood.
4. Increases Brand Credibility

When customers comes across a company that is spending on outdoor advertisement, it gives them the feeling of credibility.

5. Works Well Digital Marketing

Outdoor advertisement is an addition to (new) to the online campaigns