Why PR Agencies Should Own Digital Data, Not Just Media Coverage

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2025-08-11 11:50:34 -

For years, media coverage was the defining measure of PR success. Agencies showcased press clippings, TV features, and online articles as proof of their value. While traditional visibility still matters, the landscape has shifted. In today’s data-driven environment, PR agencies need to take ownership of digital data—not just rely on media coverage—to deliver real...

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