Beyond Visual Identity: How Simon Faure-Field, the Founder of Equal Strategy, Redefined Branding
When you think about branding, logos and colors often come to mind. But there’s a dimension that many overlook—sound. Simon Faure-Field, the founder of Equal Strategy, has been championing the importance of this missing piece for over 20 years. Why Sound is the New Frontier in Branding Branding is about consistency and emotion. Whether it’s the ding of a notification or the...
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