Media planning is the strategic process of selecting the most effective media channels to deliver a brand’s message to its target audience. It involves analyzing audience behavior, setting campaign goals, budgeting, and choosing platforms like TV, radio, digital, or print. The goal is to maximize reach, frequency, and impact while staying cost-efficient. Effective media planning ensures that the right people see the right message at the right time. https://www.youngurbanproject.com/what-is-media-planning/
Media planning is the strategic process of selecting the most effective media channels to deliver a brand’s message to its target audience. It involves analyzing audience behavior, setting campaign goals, budgeting, and choosing platforms like TV, radio, digital, or print. The goal is to maximize reach, frequency, and impact while staying cost-efficient. Effective media planning ensures that the right people see the right message at the right time. https://www.youngurbanproject.com/what-is-media-planning/
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