Protein Ice Cream Market sees premiumization shaping future brand...

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2025-07-29 06:09:40 -

Protein Ice Cream Market sees premiumization shaping future brand positioning worldwide

The protein ice cream market is evolving beyond its original fitness niche, increasingly characterized by premiumization trends that are influencing brand narratives, product development, and consumer experiences. As the global wellness economy grows, protein ice cream is undergoing a transformation—from functional snack to indulgent lifestyle product—reflected in pricing...

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