Fixing the Future: The Importance of Roasting at the Origin

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2025-07-18 11:12:16 -

In the global coffee supply chain, few issues are as urgent—and as overlooked—as where the coffee is roasted. Traditionally, green coffee beans are grown and harvested in tropical countries but are shipped thousands of miles away to be roasted in consuming markets like the United States, Europe, or Japan. This seemingly innocuous step hides a deeper economic and ethical imbalance....

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