Navigating Nutraceuticals: Beta-Carotene Market Strategies Beta-carotenes, the naturally occurring chemicals responsible for the vibrant reddish-yellow hues in various plants, have transcended their role as mere colorants to become indispensable components in a myriad of industries. From food and beverages to pharmaceuticals and cosmetics, the multifaceted applications of beta-carotenes have propelled their demand to unprecedented heights. This...
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