Plant-based Protein Market sees rising interest from...

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2025-06-25 05:48:36 -

Plant-based Protein Market sees rising interest from fitness-conscious young consumers

The plant-based protein market is witnessing a demographic shift in its growth drivers, with fitness-conscious Gen Z and millennial consumers emerging as powerful influencers. These digitally savvy, health-aware cohorts are actively shaping purchasing trends across food, beverage, and supplement categories. Their preferences—centered around clean ingredients, athletic recovery, and...

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