How to Retarget Based on Intent Signals: The Smart Marketer’s Guide
Introduction Ever feel like your ads are showing up in front of the wrong people? You’re not alone. In today’s B2B landscape, where decision-makers are more cautious than ever, casting a wide net with generic retargeting is no longer enough. Enter intent-based retargeting—the strategy that lets you engage prospects who have actually shown interest in your solution. Instead...
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