The Rise of Zero-Click Searches: How B2B Marketers Adapt

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2025-06-10 14:14:49 -

The digital marketing landscape is experiencing a seismic shift that every B2B marketer must understand. Zero-click searches now account for over 60% of all Google searches, with users getting the information they need directly from search results pages without ever clicking through to external websites. This fundamental change in search behavior is reshaping how businesses approach...

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