BANT in the Age of Buyer Empowerment: Why It’s Time to Rethink the Framework
In the era of hyper-informed buyers and rapidly shifting B2B decision-making processes, it’s time to confront a difficult truth: BANT isn’t what BANT was.
To know more visit us @ https://acceligize.com/
For decades, the BANT framework—Budget, Authority, Need, and Timeline—has served as the bedrock of lead qualification. Developed by IBM in the 1960s, BANT was designed to equip sales teams with a simple and effective way to identify high-potential prospects early in the sales cycle. And for many years, it worked.
In the era of hyper-informed buyers and rapidly shifting B2B decision-making processes, it’s time to confront a difficult truth: BANT isn’t what BANT was.
To know more visit us @ https://acceligize.com/
For decades, the BANT framework—Budget, Authority, Need, and Timeline—has served as the bedrock of lead qualification. Developed by IBM in the 1960s, BANT was designed to equip sales teams with a simple and effective way to identify high-potential prospects early in the sales cycle. And for many years, it worked.
BANT in the Age of Buyer Empowerment: Why It’s Time to Rethink the Framework
In the era of hyper-informed buyers and rapidly shifting B2B decision-making processes, it’s time to confront a difficult truth: BANT isn’t what BANT was.
To know more visit us @ https://acceligize.com/
For decades, the BANT framework—Budget, Authority, Need, and Timeline—has served as the bedrock of lead qualification. Developed by IBM in the 1960s, BANT was designed to equip sales teams with a simple and effective way to identify high-potential prospects early in the sales cycle. And for many years, it worked.
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