Fragrance Market trends spotlight rise of artisanal perfumes and indie brand consumer loyalty
The Fragrance Market is experiencing a shift in consumer preference, with artisanal perfumes and indie brands rising in popularity. This trend is fueled by buyers who are seeking authenticity, craftsmanship, and unique scent narratives—qualities often absent in mass-market fragrances. As a result, independent perfumers are gaining a dedicated following, and the niche fragrance sector is...
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