​Programmatic advertising automates the buying and selling of digital ad space using software and algorithms. This method enables advertisers to target specific audiences more precisely by analyzing user data and media context. Unlike traditional manual processes, programmatic advertising operates in real-time, allowing for efficient ad placements across various channels, including display, video, and mobile. This automation enhances campaign effectiveness, optimizes ad spend, and provides detailed performance insights. https://www.youngurbanproject.com/programmatic-advertising/