The Scarcity Principle: How to Use Urgency to Drive Real Estate Sales Introduction
The real estate market thrives on buyer psychology, and one of the most powerful psychological triggers is scarcity. When buyers believe that a property is limited in supply or in high demand, they are more likely to act quickly to secure the deal. This is the foundation of the Scarcity Principle, a proven marketing tactic that can accelerate sales and enhance real estate lead...
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