Writing emails for a cannabis brand has taught me that being responsive doesn't mean you have to be boring. You just have to be intentional. This article helped me move from playing it safe to playing it smart: https://flowium.com/blog/cannabis-email-marketing/ I started writing emails that have a human touch, add clear value, but still tick all the legal boxes. The trick is in the tone and timing. Your audience wants to trust you, and email is one of the few spaces where you have complete control over the narrative. Don't lose it by playing it too safe.