The biscuit market, while growing steadily, faces several challenges that could potentially hinder its growth. One of the primary restraints is the rising cost of raw materials. The price fluctuations of key ingredients such as wheat, sugar, and oil can significantly impact production costs, making it difficult for manufacturers to maintain competitive pricing. This challenge is particularly evident as more companies focus on using high-quality or organic ingredients, which can further increase costs.

Another key restraint is the growing health consciousness among consumers. While there is demand for healthier biscuits, the traditional biscuit market, which often contains high levels of sugar, fat, and artificial ingredients, is being scrutinized. As consumers shift towards healthier snack alternatives, companies may face difficulties in adapting their offerings without compromising on taste and texture, which are vital to consumer satisfaction.

Regulatory pressures also present a challenge. As governments around the world implement stricter health and safety regulations, biscuit manufacturers must comply with various standards regarding ingredients, labeling, and production processes. Adapting to these regulations can be costly and time-consuming, especially for smaller companies with limited resources.

Competition in the biscuit market is fierce, with numerous established brands and new entrants vying for consumer attention. This intensifying competition can make it difficult for individual brands to stand out, especially as price sensitivity among consumers increases and they become more cautious about spending.

Finally, sustainability concerns around packaging waste and the environmental impact of biscuit production remain significant. As sustainability becomes a greater priority for consumers, companies that fail to adopt eco-friendly practices may lose market share, presenting another challenge for those unwilling or unable to make the necessary changes.

Despite these restraints, the biscuit market remains dynamic, with opportunities for innovation and adaptation to overcome these challenges.