Fortified Energy Bar Market-Overview

Fortified Energy Bar Market is projected to grow at a CAGR over 8.6% with USD 1011.5 million by 2030

Energy bars are fortified bars that contain high-quality cereal, dried fruits, and other fruits. It is aimed at people who want quick energy, such as marathoners and other athletes. Organic energy bars are becoming more popular as people's health consciousness expands in advanced and emerging economies.

During the forecast timeframe, the sports nutrition sector is inclined to take an important role in the fortified energy bar market. Moreover, advancements in product development and technological advancements are thought to be one of the major reasons for the increasing development of the fortified energy bar market during the review period.

Competitive Analysis

The market development is estimated to be further boosted by the cash infusions in the market by notable players in the forecast period. Advancing trade associations are projected to boost the worldwide market in the approaching years. The industry is expected to gain traction as new products are introduced that focus on satisfying the changing needs of their respective client bases. Governments all over the world are pledging their support for market-friendly changes. The internet usage for sales and marketing is anticipated to expand the market's prospects during the forecast period. The function of mergers and applications is expected to become critical in upholding development speed in the coming era. The global contagion has provided organizations with a new mandate about the purchasing process and a speedy acceleration of digital transformation. It is anticipated that implementing comprehensive research techniques to observe the market's future development will progress the market.

The fortified energy bar key market players are General Mills Inc. (U.S.) Clif Bar & Company. (U.S.), Kellogg Co. (U.S.), Nestle (Switzerland), Atkins Nutritionals, Inc. (U.S.), Quaker Oats Company (U.S.), and CAVEMAN FOODS (U.S.).

Segmental Analysis

The fortified energy bar market segmentation is conducted based on region, nutrient type, type, and certification. Based on region, the fortified energy bar market consists of North America, Europe, Asia Pacific, and other important regions. The fortified energy bar market consists of fat, carbohydrates, minerals, and proteins based on the nutrient. Based on type, the fortified energy bar market consists of cereal, nuts, fruits, sweeteners, and seeds. The fortified energy bar market consists of 100% certified and 95% certified based on certifications.

Detailed Regional Analysis

The regional review of the fortified energy bar market is segmented into North America, Europe, APAC, and the Rest of the World. North America is the global market leader, followed by Europe. New product breakthroughs by central players are boosting the North American market, to which the United States contributes significantly. The European population's preference for functional foods is a major factor driving the European market's expansion. Over the projection period, Asia-Pacific is expected to be the fastest expanding market. India and China are the key contributors to the growth of the fortified energy bar market in the Asia-Pacific region. This region's market is being driven by a growing population, improved disposable income, and an upsurge in health-conscious consumers. Furthermore, rising health consciousness among the populace will fuel the expansion of reinforced energy bars in the rest of the world.

Industry Updates:

Sep 2021 Sun Pharma announced the launch of Revital NXT, its consumer healthcare division's entrance into the nutrition bar category in India. The product is a brand extension of the health supplement brand Revital H. Revital NXT was released in two varieties: Revital Energy NXT and Revital Protein NXT. The market for nutrition bars in India is quickly expanding, with a growing emphasis on fitness for a healthy lifestyle. Ginseng, 16 vitamins and minerals, and a triple protein combination are included in Revital NXT. According to the business, the protein bar is now available on Amazon and will soon be available on additional e-commerce platforms.

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