The US Social Commerce Market size was valued at USD 95.3 Billion in 2023 and the total US Social Commerce revenue is expected to grow at a CAGR of 29.5% from 2024 to 2030, reaching nearly USD 582.08 Billion.

US Social Commerce Market Report Scope and Research Methodology

The US Social Commerce Market Report offers a comprehensive analysis of the integration of eCommerce and social media platforms, focusing on the evolving trend of social commerce in the United States. The report covers key segments, including social media platforms (Facebook, Instagram, TikTok, Pinterest), types of social commerce (direct sales, social shopping, live-streaming commerce), and consumer behavior. It analyzes market drivers, trends, challenges, and opportunities, with an emphasis on how brands and retailers are leveraging social platforms for sales, customer engagement, and marketing. 

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US Social Commerce Market Dynamics

The US Social Commerce Market is experiencing rapid growth, driven by the widespread use of social media platforms and the increasing shift toward digital shopping. Consumers are increasingly using platforms like Instagram, TikTok, and Facebook to discover, explore, and purchase products directly, integrating the shopping experience seamlessly into their social media activity. Factors such as enhanced social media features for businesses, influencer marketing, and personalized shopping experiences are propelling this growth. Additionally, the rise of live-streaming commerce, where influencers and brands sell products in real-time, is further contributing to the market's expansion. However, challenges include privacy concerns, social media platform regulations, and competition from traditional eCommerce giants.

US Social Commerce Market Regional Insight

The US Social Commerce Market is heavily influenced by regions with high concentrations of tech-savvy consumers, including major urban areas like New York, Los Angeles, and San Francisco. These regions lead in terms of digital adoption, influencer marketing activities, and engagement with social commerce platforms. However, social commerce is expanding rapidly across the entire country, with regions such as the Midwest and South increasingly embracing these digital shopping experiences as social platforms enhance their shopping features and local businesses tap into the potential of social commerce. Additionally, the increasing number of small and medium-sized businesses leveraging social media for sales is contributing to growth in various regions, making social commerce a nationwide phenomenon. 

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US Social Commerce Market Segmentation

By Business Model

B2C
B2B
C2C

By Product Type

Personal & Beauty Care

Apparel

Accessories

Home Products

Health Supplements

Food & Beverage

 

By Sales Channel

Video Commerce (Live stream + Prerecorded)
Social Network-led Commerce
Social Reselling
Group Buying
Product Review Platforms

US Social Commerce Market Key Players

Depop
Etsy, Inc.
Meta Platforms, Inc.
Pinduoduo Inc.
Pinterest, Inc.
Poshmark
Roposo
Shopify
Snap, Inc.
Taobao
TikTok (Douyin)
Twitter, Inc.
WeChat (Weixin)

Key Offerings:

  • Past Market Size and Competitive Landscape
  • Market Size, Share, Size & Forecast by different segment |
  • Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
  • Market Segmentation – A detailed analysis by Product
  • Competitive Landscape – Profiles of selected key players by region from a strategic perspective
  • Competitive landscape – Market Leaders, Market Followers, Regional player
  • Competitive benchmarking of key players by region
  • PESTLE Analysis
  • PORTER’s analysis
  • Value chain and supply chain analysis
  • Legal Aspects of business by region
  • Lucrative business opportunities with SWOT analysis
  • Recommendations 

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