The suncare powder product market is projected to grow from US$ 61.7 million in 2024 to US$ 115.8 million by 2034, registering a CAGR of 6.5% over the forecast period.

The suncare powder product market is rapidly gaining traction as consumers seek convenient, versatile, and portable solutions for sun protection. Unlike traditional sunscreens, suncare powders provide the benefits of sun protection with added features like oil absorption, easy reapplication, and a non-greasy finish, appealing to a wide range of consumers. These powders, often formulated with SPF ratings, serve dual purposes as sun-protective and cosmetic products, particularly popular among individuals with oily or sensitive skin. Suncare powders come in various forms, including mineral-based powders that provide natural, chemical-free sun protection. This category of products has emerged as an innovative and effective way to address both aesthetic and protective skincare needs, positioning it as a dynamic market with strong growth potential.

Market Insights

One of the primary drivers behind the growth of the suncare powder product market is the increasing awareness of the harmful effects of UV radiation and the importance of daily sun protection. With rising incidences of skin cancers and other UV-induced skin issues, consumers are more motivated than ever to incorporate sun protection into their skincare routines. The unique powder format offers distinct benefits over traditional creams and lotions; it is easy to reapply throughout the day without disturbing makeup, making it ideal for active lifestyles. Additionally, the clean beauty movement has played a pivotal role in popularizing mineral-based suncare powders free from synthetic chemicals, meeting the demand for natural skincare solutions. Regionally, demand is growing across North America, Europe, and parts of Asia, where consumer education on sun protection is high, and spending on skincare is significant.

Future Outlook

The future outlook for the suncare powder product market appears promising, driven by ongoing product innovation and an expanding consumer base. As skincare continues to integrate with cosmetics, suncare powders are expected to become a staple in daily skincare routines. The market will likely see new formulations that enhance SPF protection, offer additional skincare benefits (such as anti-aging ingredients), and improve longevity on the skin. With growing interest in eco-friendly packaging and sustainable ingredients, brands are also anticipated to shift towards recyclable or refillable packaging options and organic formulations to cater to environmentally conscious consumers. Technological advancements in formulation science may also lead to powders with higher water resistance and longer-lasting protection, addressing one of the primary limitations of suncare powders in outdoor and beach settings.

List of Key Companies Profiled in The Report

• Blackstone Group Inc.
• Crescita Skin Sciences
• Edgewell Personal Care Company
• Iredale Cosmetics, Inc.
• LG H&H Co. Ltd
• Others

Recent Industry News

In recent industry news, several key players in the beauty and skincare industry have expanded their product lines to include suncare powders, highlighting the growing market interest. Major brands have launched SPF powder compacts in various shades to cater to a diverse consumer base, while niche skincare companies are focusing on all-natural formulations to align with clean beauty trends. Some companies are also leveraging technology to enhance suncare powder efficacy, such as microencapsulation techniques that help maintain SPF stability throughout the day. Additionally, regulations in the United States and the European Union surrounding sunscreen claims and SPF ratings are influencing formulation standards and transparency in labeling, helping consumers make informed choices. As brands compete for market share, there is increased investment in marketing and product education, further driving consumer awareness and preference for suncare powders.

Notable Developments

The suncare powder product market has seen several notable developments, particularly around innovations in formulation and packaging. Companies are increasingly using minerals like zinc oxide and titanium dioxide, which provide broad-spectrum protection and are considered safe for sensitive skin. Some brands are exploring unique dispensing methods, such as brush-on applicators that enable easy and precise application, appealing to users who prefer minimal product waste. Another significant development is the introduction of tinted powders that provide sun protection along with a light coverage option, combining makeup with suncare in a single step. In response to consumer demand for eco-friendly options, certain brands have started offering refillable containers, allowing consumers to purchase powder refills, reducing plastic waste. The market is also seeing collaborations with dermatologists and partnerships with clean beauty retailers, which are expected to increase the visibility and credibility of suncare powder products among new consumers.

Competitive Landscape

In 2023, dTERRA launched a new vegan, reef-safe suncare line, featuring SPF options and an after-sun spray, using CPTG essential oils and free from phthalates and parabens. Univar Solutions Basil Ltd. secured a distribution deal with Croda do Basil Ltd. to supply sun care filters in Brazil, enhancing Univar’s sun care product range. Larkly, a U.S.-based brand, introduced a mineral powder sunscreen designed for eco-friendly, makeup-compatible sun protection against UVA and UVB rays.