By 2023, the hair brush market size is projected to reach a value of USD 4.2 billion. It is predicted to exhibit a consistent CAGR of 7.0% from 2023 to 2033.

By 2033, the market for hair brushes will probably be worth about USD 8.3 billion. A total financial potential of USD 4.1 billion is anticipated over the assessment period.

It is anticipated that contemporary consumers in several Asia Pacific nations, including India, Japan, China, and South Korea, will pay more attention to preserving good hair. Growth might be fueled by social media influence, a high need for well-groomed appearances, and increased awareness of haircare.

Asia Pacific millennial customers are set to spend enormous sums on high-end haircare products, especially hair brushes. They are planning to hunt for new brushes that will be gentle on their hair, reduce breakage, and disperse natural oils.

Hence, it is anticipated that leading manufacturers will likely provide hair brushes for particular hair types, such as fine, straight, or curly. They might also add cutting-edge characteristics such as heat-resistant and anti-static bristles to appeal to young people.

For instance, Tangle Teezer debuted on Nykaa in February 2020 and is renowned for its exceptional multitasking abilities, foldability, and various colors. The item comes in rose gold and unicorn colors. Due to influencer marketing, it has gained popularity across the globe and primarily appeals to millennial preferences.

By 2033, new hair and personal grooming trends will spread across North America. People of all ages are expected to experiment with cutting-edge hairdos such as braiding, curling, and straightening.

The desire to copy the appearances of celebrities, beauty influencers, and vloggers is expected to be a key driver of demand growth. Customers might need hair care items, including hair brushes, to attain their desired looks flawlessly. Hence, renowned manufacturers are anticipated to launch a range of hair bras for detangling, smoothing, and volumizing.

The Barber Wave Collection was unveiled in September 2023 by Olivia Garden, a top manufacturer of hair products for professional use. It comes with five cutting-edge brushes primarily made for barbers. To meet sustainability aims, 3 of the 5 brushes have bodies manufactured entirely of post-consumer plastic.

Key Takeaways from Hair Brush Market Study

• The global hair brush industry showcased a decent CAGR of 8.5% in the historical period between 2018 and 2022.
• The United States is likely to establish a clear-cut revenue chance of US$ 703.9 million in the forecast period.
• The United Kingdom grew at an average CAGR of 10.9% in the historical period.
• Japan is estimated to formulate a definite financial opening worth US$ 488.7 million in the review period.
• In terms of product, the round brush segment is expected to showcase a CAGR of 6.8% in the forecast period.
• Based on material, the organic segment expanded at a CAGR of 8.2% in the historical period.

Competitive Landscape

Leading hair brush manufacturers are working on cutting-edge features, materials, and designs to help them stand out. These can include brand-new brush forms created for particular hair types or styling requirements. A handful of businesses are adopting innovative bristle materials and ergonomic handles to draw in more customers.

In order to foster customer loyalty and build a solid reputation, they also concentrate on providing very long-lasting and superior-quality brushes. To do this, they might use premium materials, strong quality control procedures, and long-term guarantees or warranties.

Several millennial buyers are anticipated to switch to eco-friendly products that would have negligible to no environmental impact. Hence, top manufacturers can offer environmentally friendly, sustainable hair brushes. This would help to encourage recycling and reduce packaging waste.

For instance,

• SpeedStyle and SmoothStyle were introduced by Shark, one of the home-care brands from SharkNinja Operating LLC, in August 2023. These goods would be a popular and affordable alternative to the Dyson Airwrap. They represent the most recent addition to the brand's line of hair products using air technology.
• Philips released their latest Avent Bottle Sterilizer, Hair Straightening Brush, and Beard Trimmer Series 1000 in August 2023. These goods would aid the business in diversifying the range of goods it sells under the category of personal health goods. The target market for Philips' hair straightening brush is Gen Z and millennials.

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Hair Brush Market Outlook by Category

By Product:

• Round Brush
• Vent Brush
• Paddle Brush
• Cushion Brush
• Detangling Brush
• Others

By Material:

• Organic
• Synthetic

By Application:

• Personal
• Professional

By End-user:

• Men
• Women
• Children

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• South Asia and Pacific
• East Asia
• Middle East and Africa