The global frozen tortilla market is projected to achieve a valuation of USD 7.8 billion by 2022 and is anticipated to grow at a CAGR of 5.07% from 2022 to 2032, surpassing USD 12.9 billion by 2032. From 2017 to 2021, frozen tortilla sales experienced a CAGR of 4.5%.

Frozen tortillas can be paired with various beans, vegetables, and cheese dips to create quick and healthy snacks. This versatility is expected to drive increased demand for frozen tortillas during the forecast period (2022-2032).

Freezing tortillas extends their shelf life, and they are typically packaged in boxes to prevent freezer burn. For optimal freshness, it's advisable to store tortillas in an airtight container or resealable plastic bag, and wrap them tightly in aluminum foil.

Consumer interest in exploring diverse cuisines for improved food flavor and texture is anticipated to boost the global frozen tortilla market. As a result, manufacturers are introducing gluten-free and keto-friendly tortilla variants to meet the growing demand for health-conscious options.

Key Takeaways from Market Study

  • North America frozen tortilla market is expected to increase at a CAGR of 4.6% and reach a valuation of US$ 2.9 Bn by the end of 2032.
  • Asia Pacific is expected to account for 17% of frozen tortilla demand share during the assessment period.
  • Europe frozen tortillas market is expected to reach US$ at 2.8 Bn, with sales expected to surge at a robust pace in the upcoming decade
  • By source, wheat tortillas are expected to hold the highest market share and is expected to increase at a CAGR of 5.5% between 2022 and 2032.

Competitive Landscape

Key manufacturers of frozen tortillas are emphasizing on research & development to offer differentiated products. Key players are working collectively to develop new product portfolios to enter untouched market places.

  • Harbar LLC, Canton, Mass, a brand under Maria and Ricardo’s, launched a trio of grain-free veggie tortillas preceding year in 3 different assortments like cauliflower, zucchini and sweet potato

Key Companies Profiled

Azteca Foods Inc.

Gruma SAB de CV

Grupo Bimbo SAB de CV

Grupo Liven, S.A.

Tyson Foods, Inc

Ole Mexican Foods Inc.

General Mills, Inc.

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Frozen Tortilla Market By Category

By Source:

  • Wheat
  • Corn
  • Other

By Sales Channel:

  • Offline Sales Channel
    • Supermarkets/Hypermarkets
    • Departmental Stores
    • Convenience Store
    • Other Sales Channel
  • Online Sales Channel
    • Company Website
    • E-commerce Platform

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa