The tiger nut has been embraced to make product differentiation through a wide range of products such as tiger nut flour, tiger nut milk, tiger nut snacks, and tiger nut supplements.

According to the UnivDatos Market Insights analysis, the growing demand for nutrition-rich food and the rise of the vegan population across the globe will drive the global scenario of the tiger nut market. As per their “Tiger Nut Market” report, the global market was valued at ~USD 250 million in 2023, growing at a CAGR of about 8% during the forecast period from 2024-2032 to reach USD billion by 2032.

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This innovation meets increased consumer interest and expectations toward gluten-free, plant-based foods, and enhanced nutrient density. Organic solutions and targeted multipurpose products together with improved packaging have also contributed to the market’s further development. It is easier for companies to diversify and improve various product options, which makes tiger nuts very appealing to consumers with a healthy lifestyle. Here’s a detailed look at the key areas of product innovation:

1.     Tiger Nut Flour: Tiger nut flour is relatively new to the market and has become the perfect replacement for wheat flour, especially for those who are gluten-conscious. It is a flour produced from ground tiger nuts and it is rich in fiber, vitamins, and minerals good for baking and other culinary uses. It has expanded to other uses such as the preparation of basic foods like bread, pancakes, and baked foods.

2.     Tiger Nut Milk: Tiger nut milk is a dairy product substitute derived from tiger nuts and it is a plant base with a milk-like texture, the taste resembles that of milk that has a little hint of sweetness. It is especially suitable for those who suffer from lactose intolerance or those who are followers of vegan diets. The liquid milk is fortified with vitamins and minerals and is produced in different varieties, such as plain and flavored milk, and sweetened and unsweetened types as well.

3.     Tiger Nut Snacks: Tiger nut snack products that have emerged in the market include roasted tiger nuts, tiger nut energy bars, and tiger nuts which are mixed with other foods and eaten as trail mixes. These snacks rely on the intrinsic sweet taste and crispiness of tiger nuts to give consumers a healthy, and easy-to-consume snack.

4.     Tiger Nut Beverages: In addition to their use as milk, tiger nuts are used to prepare other products like tiger nut smoothies and bottled beverages. These products may focus on the nutritional value of tiger nuts as a marketing tool as well as the growing popularity of functional and healthy recipes in the beverages sector.

5.     Tiger Nut-Based Supplements: Companies have had to develop tiger nut supplement products such as powder and capsules due to an increase in demand for supplements. They are sold for their rich fiber contents and possible contribution to digestive health, thus appealing to customers who require an extra nutritional boost. Tiger Nut-Based Baby Food: Innovations have also extended to the baby food sector, with products incorporating tiger nut flour or powder as a nutritious ingredient. These products are designed to offer a healthy and easily digestible option for infants and young children.

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Recent developments in the market are:

·       In April 2024, in a bold move to promote local produce consumption to drive national growth, Ghana-based McBerry, a visionary brand under Twellium Industrial Company Limited known for the manufacturing of Biscuits and Confectioneries, introduced its latest biscuit innovation – ‘Tigernut Biscuits’. This delectable new addition aims to promote on a global scale, the commercial utilization of Ghana’s local produce, ‘Tiger Nut’, showcasing to the world its rich local food as a way of promoting the Ghanaian heritage.

·       In September 2022, U.S.-based Sweet Aya introduced its Tiger Nut snacks in multiple flavors including dark chocolate covered, sea salt roasted, etc.

·       In June 2021, Europe-based DIA launched new products, such as the tiger nut-based soft drink horchata. The company has tweaked the traditional recipe to achieve a high-quality product with packaging that is true to the Mediterranean style.

With dignified applications, these approaches will hopefully burgeon the global tiger nut market in the upcoming years. However, the journey towards universal adoption of new approaches comes with challenges. Primary concerns include the safety implications associated with the consumer goods sector, which limit their accessibility. The consumer goods industry's evolution through innovative products undeniably transforms the market. The current trajectory is anticipated to continue to elevate, bringing hope to people worldwide.

Conclusion

Despite the hurdles, the future of tiger nut is undeniably bright. A new dawn is breaking in the development of the innovative consumer goods industry. There's no denying that these products are transforming the way of operating the industry, bringing enormous varieties to the population worldwide.

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