The global herb-infused water market is projected to achieve a valuation of USD 22,784.46 million by 2023, with an anticipated compound annual growth rate (CAGR) of 6.2% from 2023 to 2033. Herb-infused water is expected to contribute to the overall demand within the global fragrance market, which is estimated to reach approximately USD 41,579.95 million by 2033.

Herb-infused water is a functional beverage created by immersing herbs in pure water. This practice, long embraced by naturopaths, herbalists, and health practitioners, is valued for its ability to extract the healing and medicinal properties of the herbs.

Herbs can be used fresh or dried to create herb-infused water, which has become a flavorful and healthy option for hydration. This zero-calorie beverage not only provides nutritional benefits but also enriches the water with additional flavors. By adding a rich aroma and taste, herb-infused water offers a refreshing and pleasant drinking experience.

Moreover, herbs have long been recognized for their medicinal, nutritional, and weight-loss benefits. They are commonly added to foods, salads, juices, and medicines to enhance flavor, provide a minty freshness, and boost nutritional value.

Historically, the herb-infused water market has been small and niche, but it has been expanding steadily in recent years as awareness of the health benefits of herbs and natural ingredients has increased. This growth is fueled by rising demand for healthier, natural beverage options, the functional beverage trend, and the popularity of plant-based diets. The market will continue to grow due to the increasing preference for health-conscious beverages, greater consumer awareness of herbal benefits, and the overall expansion of the functional beverage sector.

The global market for herb-infused water is being driven by its various health benefits, such as wound healing, blood sugar regulation, and weight loss. Additionally, its role as a detox water significantly contributes to its popularity.

Detox waters are widely used today for their ability to eliminate toxins, enhance skin complexion, improve digestive health, and support weight loss. The rising demand for herb-infused water as a detoxifying agent is fueled by increasing consumer awareness about health and appearance, further amplified by the influence of social media and the internet.

Competitive Landscape

The global herb-infused water market has advanced through continuous product innovations and is expected to maintain this growth trajectory throughout the forecast period. Producers should focus on developing innovative products while adhering to food-grade material regulations and guidelines.

Key Companies Profiled

Coca-Cola Company

PepsiCo Inc

Nestle Waters

Danone SA

Tata Global Beverages Limited

The Coca-Cola Company

PepsiCo Inc.

Dr. Pepper Snapple Group

Hint Inc.

The Alkaline Water Company Inc.

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Herb Infused Water Market by Category

By Nature:

  • Organic Herb Infused Water
  • Conventional Herb Infused Water

By Packaging:

  • Glass bottles
  • PET bottles
  • Jars
  • Others

By Herb Type:

  • Mint
  • Basil
  • Rosemary
  • Thyme
  • Sage
  • Ginger
  • Lavender
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • Middle East and Africa
  • East Asia
  • South Asia
  • Oceania