The global snail beauty products market is experiencing significant growth and is projected to continue its upward trajectory over the next decade. Valued at US$ 1.4 billion in 2023, the market is expected to expand at a compound annual growth rate (CAGR) of 5.8%, reaching US$ 3.4 billion by 2034. This growth is driven by increasing consumer awareness of the benefits of snail-based cosmetics, the rising prevalence of skin-related conditions, and the demand for natural and effective skincare solutions.
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Analysts' Viewpoint
Social media promotions have played a pivotal role in highlighting the benefits of snail beauty products, contributing to the market's growth. Additionally, the aging population and the rise in skin sensitivity issues, exacerbated by hectic lifestyles, are further propelling the demand for these products. As traditional cosmetics often cause adverse skin reactions, consumers are shifting their preference towards natural alternatives, thereby boosting the popularity of snail beauty products.
Market Introduction
Snail extract cosmetics and snail slime are increasingly being used in skincare for their moisturizing and healing properties. These products aid in skin regeneration, brightening, acne treatment, and reducing signs of aging. The key components in snail slime, such as glycolic acid, allantoin, peptides, proteins, and antioxidants, make it an ideal natural ingredient for skincare. The market offers a variety of products, including essences, masks, moisturizers, creams, serums, and cleansers, all leveraging the benefits of snail mucin.
Drivers of Market Growth
Growth in Beauty and Skin Care Concerns Among Millennials and Generation Z
Millennials and Generation Z are highly conscious of their appearance and prefer products that are skin-friendly and enhance their overall beauty. This demographic shift is driving the demand for natural and cruelty-free beauty products. Social media's influence, coupled with increased spending power, has led to a surge in the use of snail beauty products. Ethical and environmental values also play a significant role in consumer preferences, prompting manufacturers to focus on organic and natural ingredients.
Surge in Usage for Skin Treatment and Makeup
Snail beauty products are gaining traction due to their effectiveness in treating various skin issues such as burns, stretch marks, age spots, wrinkles, acne, and rosacea. The anti-aging and anti-wrinkle properties of snail mucin make it a popular choice for skincare treatments. Additionally, the demand for grooming products among middle-aged consumers further boosts the market. Influencers and professional makeup artists also contribute to the rising popularity of snail beauty products, emphasizing their benefits in achieving smoother, hydrated skin with less visible acne scarring.
Regional Outlook
Leading Region: Asia Pacific
Asia Pacific dominates the snail beauty products market, accounting for the largest share in terms of value and volume in 2023. The popularity of snail spas in countries like Thailand, Japan, and Korea has significantly driven the demand for these products. Thailand is a major supplier of raw materials, while the surrounding countries host numerous manufacturing bases. Brand endorsements by celebrities and influencers further create lucrative opportunities for market players in the region.
Key Players and Market Developments
The snail beauty products market is highly competitive, with key manufacturers focusing on R&D activities to develop innovative products. Leading players such as AMOREPACIFIC US, INC. (Sulwhasoo), Benton, COSRX, Eveline Cosmetics, KOSÉ Corporation, Able C&C (Missha), Mizon Co., Ltd., TianDe Rheinland Halabis GmbH, Tonymoly Co., Ltd., and YEOUTH are at the forefront of this market.
Recent Developments
• In November 2023, AMOREPACIFIC acquired an additional share of Cosrx, with both companies co-developing and launching products like Vitamin C 23 Serum and Retinol 0.1 Cream. This acquisition aims to accelerate AMOREPACIFIC's global expansion.
• In September 2023, Conscious Chemist introduced its new Snail Magic line featuring Hyaluronic Acid and 5% Pure Korean Snail Mucin in the Indian skincare market. The brand focuses on making effective and affordable skincare products free from harmful chemicals.
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