Geomarketing Market Overviews

Maximize Market Research is an Geomarketing research firm that has published a detailed analysis of the “Geomarketing Market”. MMR's in-depth market assessments in research reports consider significant technological advancements in the sector. In addition to other areas of expertise, focuses on the analysis of high-tech systems and advanced production systems. The Geomarketing market report includes key business insights, demand analysis, pricing analysis, and competitive landscape.

Market Growth Perspective:

Geomarketing Market was valued at USD 13.40 Billion in 2022, and it is expected to reach USD 46.92 Billion by 2029, exhibiting a CAGR of 19.61 % during the forecast period (2023-2029).

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Geomarketing Market Scope and Methodology:

The research methodology adopted a blend of primary and secondary approaches to Geomarketing market data. Primary techniques, like surveys, interviews, and on-the-ground market observations, provided direct access to first-hand market insights, offering valuable depth. Secondary methods, such as industry reports, corporate websites, and news sources, supplied additional context and background information. The study delved into the Geomarketing Market via commercial analysis, considering factors like revenue, financial health, service offerings, technological advancements, and corporate transactions. The holistic approach offers a thorough understanding of the market landscape, empowering stakeholders, investors, and industry participants to formulate effective investment and marketing strategies.

Geomarketing Market Dynamics

 The MR research provides a comprehensive analysis and explanation of the dynamics of the worldwide geomarketing industry, enabling readers to comprehend the opportunities, challenges, drivers, and emerging trends in the global and regional market.

The Retail Sector is Using Geomarketing Software More and More:

Retailers employ proximity notifications as one of many location-based promotional strategies. The consumer experience is enhanced by geomarketing initiatives through tailored reach. Location analytics helps marketers find more of their most lucrative customers so they can make more money. For instance, Timberland was able to bring 6% more customers into their stores by focusing on urban explorers who were close to their sites. Currys PC World used a similar approach, integrating audience data with shop visits, to increase retail visits by 12%.

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Geomarketing Market Segmentation

by Component

Software
Services

by Deployment Mode

Cloud
Advisory and Consulting
Deployment and Integration
Support and Maintenance
On-Premises

The cloud category is anticipated to expand at the greatest CAGR of 20.12% between 2023 and 2029, based on the deployment model. The cloud deployment approach is used to provide geomarketing software and applications. Businesses are using cloud-based services more and more for geomarketing and location-based analytics. Cloud-based geomarketing solutions are becoming increasingly popular among businesses due to their flexibility; this trend is expected to accelerate over the next five years.

by Location

Indoor
Outdoor


Geographically, the market was dominated by the outdoor segment, which had a nearly 21% CAGR. This increase is explained by the expanding use of virtual perimeters and geofenced regions outside of stores to draw customers. Companies can notify their target market about new goods and services by sending them notifications. It is an effective strategy since retailers may attract a lot of customers to their businesses by merely creating a virtual wall or fence around a neighborhood, a target location, or an area of interest.

by Organization Size

Large Enterprises
SMEs

by Vertical

Retail and eCommerce
Healthcare and Life Sciences
Travel and Hospitality
BFSI
Media and Entertainment
Telecommunications and IT
Others (transportation and logistics, government and public sector, and education)

Geomarketing Market Key Players

1. IBM
2. Google
3. Microsoft
4. Cisco
5. Oracle
6. Adobe
7. Salesforce
8. Ericsson
9. ESRI
10.Qualcomm
11.Cloud4Wi
12.HERE (US)
13.Xtremepush
14.Software AG
15.Plot Projects
16.MobileBridge
17.Saksoft
18.HYP3R
19.Reveal Mobile
20.Galigeo
21.Navigine
22.CleverTap
23.Airship
24.Bluedot Innovation
25.Rover
26.LocationGuru
27.Foursquare
28.Brillio
29.Purple Wifi
30.GeoMoby
31.Carto
32.Quuppa

Geomarketing Market Regional Insights

North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa make up the majority of the Geomarketing market segments. The study includes a detailed analysis of the market size, growth rate, import and export by region, and other factors. The Geomarketing market status of the various countries featured in the research is provided by the Regional Analysis.

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Key questions answered in the Geomarketing Market are:

  • What is Geomarketing?
  • Which are the factors expected to drive the Geomarketing market growth?
  • What are the different segments of the Geomarketing Market?
  • What growth strategies are the players considering to increase their presence in Geomarketing?
  • What are the upcoming industry applications and trends for the Geomarketing Market?
  • What are the recent industry trends that can be implemented to generate additional revenue streams for the Geomarketing Market?
  • Who are the leading companies and what are their portfolios in Geomarketing Market?
  • What segments are covered in the Geomarketing Market?
  • Who are the key players in the Geomarketing market?

Key Offerings:

  • Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
  • Market Segmentation – A detailed analysis by segment with their sub-segments and Region
  • Competitive Landscape – Profiles of selected key players by region from a strategic perspective
    • Competitive landscape – Market Leaders, Market Followers, Regional player
    • Competitive benchmarking of key players by region
  • PESTLE Analysis
  • PORTER’s analysis
  • Value chain and supply chain analysis
  • Legal Aspects of Business by Region
  • Lucrative business opportunities with SWOT analysis
  • Recommendations

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About Maximize Market Research:

Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

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