The global gummy supplement market size is projected to reach USD 48.5 billion by 2028 from USD 24.6 billion by 2023, at a CAGR of 14.5% during the forecast period in terms of value. An increase in diseases, disposable incomes, and awareness of fortified food products is driving the gummy supplements market.  The chewy texture of gummies is a distinctive feature that appeals to individuals of all age groups, making them an attractive product for consumption. Gummies are a tasty and enjoyable delight to eat because of their appealing soft, spongy texture. Gummies are a simple and portable supplement option because they are frequently provided in small, sealed packets or containers. They are a well-liked option for time-pressed consumers searching for a quick and delectable treat because they are simple to transport and enjoy when traveling.

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Hypermarkets and Supermarkets are popular places to Find Gummy Supplements

Hypermarkets and supermarkets typically offer a wide variety of gummy supplements, which are becoming increasingly popular due to their ease of consumption and pleasant taste. In hypermarkets and supermarkets, a range of gummy supplements targeted towards different age groups, genders, and health needs are made available. For example, there are gummy supplements for children that contain vitamins and minerals to support their growth and development, as well as gummy supplements for adults that may contain ingredients to support immune health, energy levels, or joint health.

In North America, hypermarkets and supermarkets are a popular place to find gummy supplements from large retailers like Walmart, Target, and Costco who have a wide variety of gummy supplements available in their health and wellness sections. These supplements are sold under the retailers own private label brand or under well-known supplement brands. There is a growing awareness and interest in health and wellness in North America, and gummy supplements are seen as a convenient and accessible way to support overall health and wellbeing, which contributes to the popularity of gummy supplements in North America.

The kids segment is projected to grow at the fastest rate among all the other end-users in the Gummy Supplements market in 2023

Gummy supplements have grown in popularity as a convenient way to provide kids with the vitamins and minerals they require without having to consume a range of foods. Gummy supplements meet the changing demands of children. They supply comprehensive nourishment in an uncomplicated way to the kids. They are superior to normal vitamins and more appealing to capture kids' interest and make them easier to ingest. Unlike tablets or pills, gummies are easier for kids to swallow since they are shaped like sweets. Additionally, according to the scientific article titled “Intraindividual double burden of overweight and micronutrient deficiencies or anemia among preschool children”, published in 2020, an estimated 29% of preschool children worldwide are vitamin A deficient, 18% are anemic, and 17% are at danger of low zinc intake. Thus, the soaring rates of micronutrient deficiencies can be reduced with the help of gummy supplements, augmenting its market growth.

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US is one of the Major Market for Gummy Supplement in North America

The United States is one of the largest markets for gummy supplements in North America. The popularity of gummy supplements has increased significantly in recent years due to various factors, including the rising incidences of vitamin deficiencies, increasing demand for vitamin C and D supplements, and the need for personalized supplement solutions. Gummy supplements are a convenient and tasty way to supplement vitamin deficiencies and support health and wellness goals.

The availability of various types of gummy supplements, such as multivitamin gummies, vitamin C gummies, vitamin D gummies, and probiotic gummies, is driving the growth of the gummy supplements market in the United States. These supplements are popular among individuals of all age groups, including children and adults, due to their delicious taste and ease of consumption.

The key players in this market include GSK PLC. (UK), Church & Dwight CO., INC. (US), H&H Group (Hong Kong), Amway (US), Procaps Group (Luxembourg), The Clorox Company (US), Bayer AG (Germany), Haleon Group of Companies (UK), Catalent, Inc. (US), Nestle (Switzerland), and Unilever (UK). in sugar substitutes market include International Flavors & Fragrances Inc. (US), ADM (US), Tate & Lyle (UK), Ingredion (US), and Cargill, Inc. (US).