The lucerne market size is projected to grow at a compound annual growth rate (CAGR) of 5.8% over the forecast period. Global sales of lucerne are expected to reach USD 371.8 million in 2024 and increase to USD 653.7 million by 2034.

The lucerne industry, also known as alfalfa, is experiencing steady growth driven by several key factors. Chief among these is the rising demand for animal feed, particularly from livestock producers.

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Lucerne is highly valued for its rich protein and nutrient content, making it a crucial ingredient in feed formulations for dairy cows, beef cattle, sheep, and horses. With the global population growing, the demand for meat and dairy products is on the rise, further fueling the need for high-quality feed ingredients such as lucerne.

Secondly, increasing awareness of sustainable agricultural practices is driving up the demand for lucerne. As consumers and governments place greater emphasis on environmental conservation and animal welfare, there is a noticeable shift towards more sustainable farming methods.

Lucerne supports these sustainability goals by fixing nitrogen in the soil, reducing the need for synthetic fertilizers. Its deep root system also helps prevent soil erosion and enhances soil health, making it a preferred choice for environmentally conscious farmers.

The growth of the dairy and livestock industries in emerging economies is driving up demand for lucerne. Nations such as China, India, and Brazil are undergoing rapid urbanization and experiencing rising incomes, which in turn boosts the consumption of animal products. Lucerne, known for its nutritional benefits and versatility as a feed ingredient, is essential in supporting the expansion of these industries.

Overall, the global industry is propelled by rising demand for animal feed, sustainability initiatives, the expansion of livestock sectors, and the versatility of lucerne in agricultural applications. These elements contribute to the industry’s resilience and ongoing growth in the global market

Competitive Landscape

The market encounters strong competition from alternative forage sources such as grass and clover, as well as from imported hay and alfalfa. Additionally, other feed options like grains and soybeans pose competitive pressure. Despite this, lucerne's nutritional advantages and versatility help it maintain a strong position in this competitive environment.

Leading Lucerne Brands

• Haykingdom Inc.
• Glenvar Hay
• Hay USA
• Al Dahra ACX Global, Inc.
• Glenvar Hay
• Haykingdom Inc.
• Anderson Hay & Grain Inc.

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Key Segments of Industry Report

By Type:

Based on the type, the market is trifurcated into hay, silage, and chaff.

By End Use:

Based on the end use, the industry is bifurcated into dairy industry, household, equine, and feed industry.

By Distribution Channel:

Store based retail, specialty stores, online retail, supermarkets, and hypermarkets are key distribution channels listed in the report.

By Regions:

A regional analysis has been conducted across key countries of North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa.

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