As per Future Market Insights, the global prebiotic coffee market value is estimated to reach US$ 110.3 million in 2024 to US$ 229.5 million by 2034. Global prebiotic coffee demand is forecast to surge at a steady CAGR of 4.7% throughout the forecast period.

Demand is anticipated to remain high for sugar-free prebiotic coffee owing to its growing popularity among health-conscious consumers as well as people with diabetes. The target segment will probably grow at 5.3% CAGR through 2034.

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Several factors are providing impetus for the growth of the prebiotic coffee industry. These include growing awareness about gut health and increasing demand for functional beverages globally.

With consumers becoming increasingly aware of the importance of gut health, they are seeking ways to enhance their gut microbiome. This is creating demand for prebiotic coffee as it is seen as a convenient and tasty way to get a daily dose of prebiotics.

Escalating interest in functional beverages is another key factor boosting sales growth. Consumers across the world are looking for products that can help them improve their health and well-being. This is putting functional beverages like prebiotic coffee into the spotlight.

Prebiotic coffee producers leverage online channels for promotion and sales due to the increasing use of the internet and the simplicity of online transactions among consumers. Online merchants are favored by the majority of consumers, prompting businesses to establish a strong online presence.

Cultural preferences and mouth-feeling experience of coffee are other key factors for the rising consumption of prebiotic coffee. Similarly, favorable government support and ongoing product innovation will benefit the market.

Key Takeaways from the Prebiotic Coffee Market Report:

• The global prebiotic coffee market is set to total US$ 229.5 million in 2034.
• By product type, the sugar-free segment is forecast to grow at 5.3% CAGR through 2034.
• Based on format, instant mixes segment is set to generate revenue worth US$ 88 million by 2034.
• Revenue in the United States is poised to total US$ 30.2 million in 2024.
• Japan is predicted to record a CAGR of 5.0% between 2024 and 2034.

“Escalating focus on enhancing gut health is directing people towards consuming products like prebiotic coffee, and the trend is anticipated to persist through 2034.” Says a lead Future Market Insights (FMI) analyst.

Who is Winning?

Bulletproof 360 Inc., Soyvita, Goodguts Co., The Tea Trove, Casa de Sante, Gut powder drinks, Bevas World SL, Copper Moon, and Chobani are few leading prebiotic coffee manufacturers and suppliers listed in the report. These companies are focusing on constantly introducing new products into the market to boost their sales.

Several players are looking to offer a wide range of sugar and sugar-free products that target overall health. Similarly, they are adopting strategies like distribution agreements, collaborations, and partnerships to stay ahead of the competition. For instance,

• In January 2020, the United States-based Bulletproof 360 Inc. introduced Innerfuel, a toddler coffee range that aims to provide health benefits to as many consumers as possible.