The beta-glucan market is estimated at USD 542 million in 2024; it is projected to grow at a CAGR of 8.1% to reach USD 800 million by 2029. The growing need for nutritional supplements stems from urbanization and the hectic pace of modern life. Consequently, food additives are incorporated into food products to enhance their nutritional value without posing any adverse effects. Both the conventional and organic food sectors are witnessing a surge in demand for natural ingredients. According to a 2022 report by BakeryandSnacks, a prominent online publication in the bakery and snacks industries, natural ingredients are at the forefront of consumer preferences: approximately 47% of global consumers seek natural products, and 55% prioritize natural attributes when purchasing products in at least one category. The demand for natural food additives has surged due to stringent EU regulations that restrict the use of synthetic additives, leading to significant growth in the food additives market.

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Driver: Beta-glucan's growing role in multiple industrial applications

Beta-glucan has long been recognized for its health-promoting properties, including boosting the immune system, reducing inflammation, and lowering cholesterol. Its versatile applications are expanding beyond the realms of health and nutrition. Recently, there's been a surge of interest in utilizing beta-glucan across diverse industries, transcending its traditional use in food and supplements. For instance, beta-glucan is being explored as an eco-friendly alternative in food packaging, aiming to replace conventional petroleum-derived plastics. Research published in the Journal of Applied Polymer Science in 2020 showcased those films made from beta-glucan exhibited promising mechanical strength. These films could potentially serve as edible coatings for fresh produce, enhancing their shelf life and freshness.

Opportunity: Increase in application of beta glucan in different industries

Due to growing research and awareness of its functional benefits, beta-glucan is seeing increased adoption across fast-paced sectors like food & beverage and pharmaceuticals. It finds predominant use in food, nutraceuticals, cosmetics, personal care, and animal feed industries. The rising demand for health-promoting and prebiotic properties in beta-glucan is driving its application in food & beverages and pharmaceuticals. In 2021, Alltech, an animal nutrition company, introduced Optigen, a beta-glucan additive derived from yeast, aimed at boosting the immune system and gut health of poultry.

Cereals & grains are anticipated to dominate the beta-glucan market in terms of market share

The market for cereals and grains rich in beta-glucan is projected to experience substantial growth in the forthcoming years, fueled by the escalating consumer demand for healthier and functional foods. Beta-glucan, a dietary fiber present in the cell walls of cereals like oats, barley, and rye, offers various health advantages, including cholesterol reduction, enhanced heart health, and immune system fortification.

Oats stand as the predominant source of beta-glucan, and the demand for oat-based products is anticipated to surge in the coming years. The increasing popularity of oat milk and oat-centric snacks underscores this evolving trend. Additionally, barley and rye, as alternative sources of beta-glucan, are also expected to witness rising demand.

The food & beverage segment is projected to dominate the market based on application

Consuming beta-glucan has been associated with various health advantages, including lowering the risk of chronic conditions such as diabetes, heart disease, and specific types of cancer. The US FDA has endorsed health claims related to beta-glucan, indicating that "soluble fiber from certain foods like oats and barley, when part of a diet low in saturated fat and cholesterol, can potentially reduce the risk of heart disease." In 2021, the Swedish oat milk brand Oatly introduced a new range of beta-glucan-fortified oat milk products in the US market. Branded as "Oatly+ Beta-Glucan," these products are promoted for their potential to enhance heart health and overall well-being. Consequently, the rising demand for beta-glucan in the food and beverage sector is fueled by the growing recognition of its health benefits, especially in preventing and managing chronic illnesses.

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The Asia Pacific region is anticipated to experience the most rapid growth between 2024 and 2029

The beta-glucan market has been analyzed across regions including North America, Europe, Asia Pacific, South America, and the Rest of the World. In the Asia Pacific region, the beta-glucan market is propelled by innovations and advancements in beta-glucan-based food, beverage, industrial, and healthcare products. This growth trend is prompting local Asian firms to diversify their product offerings with beta-glucan, aiming to achieve substantial revenue growth. Additionally, the expanding market in the region.