The global hammocks market (해먹 시장) is currently valued at US$ 395 million and is projected to reach US$ 668.3 million by 2032. Sales of hammocks worldwide are anticipated to grow at a compound annual growth rate (CAGR) of 5.4% from 2022 to 2032.

The hammocks market has witnessed remarkable growth in recent years, fueled by a blend of outdoor leisure trends, home relaxation preferences, and evolving consumer lifestyles. This versatile product category encompasses various types, materials, and applications, catering to a diverse range of needs and preferences. From traditional fabric hammocks to modern hammock chairs and stands, the market offers a plethora of options for both outdoor enthusiasts and homebodies alike.

Outdoor Leisure Trends Driving Market Growth

One of the primary drivers propelling the hammocks market (Hängemattenmarkt) is the increasing popularity of outdoor leisure activities. With more individuals embracing camping, hiking, and backyard relaxation, there has been a surge in demand for portable and comfortable relaxation solutions. Hammocks, with their ease of setup, portability, and comfort, have emerged as a favored choice for outdoor enthusiasts seeking relaxation amidst nature. Modern designs incorporating features like mosquito nets and rain covers have further enhanced their appeal, making them an essential accessory for outdoor adventures.

Home Relaxation and Recreational Spaces

In addition to outdoor use, hammocks have found a prominent place in home gardens, patios, and indoor spaces. The trend towards creating personal relaxation and recreational spaces within homes has been accentuated by factors such as the COVID-19 pandemic, which has led to increased time spent at home. Hammocks, with their combination of comfort and aesthetic appeal, have become a sought-after choice for creating serene spots for reading, napping, or simply unwinding. The versatility of hammocks, coupled with their ability to elevate the ambiance of any space, has contributed to their growing popularity among homeowners.

List of Key Companies Profiled in The Report

• Ollieroo
• Wise Owl Outfitters
• Avion Gear
• Foxelli
• The Hammock Expert
• REI
• Winner Outfitters
• Hammock Sky
• Grand Trunk
• Golden Eagle Outdoor
• Others

Market Segmentation and Product Diversity

The hammocks market offers a wide range of products catering to diverse consumer preferences. Traditional fabric hammocks, known for their comfort and durability, are available in materials such as cotton, polyester, and canvas. Rope hammocks, valued for their breathability and classic appearance, are often made from cotton or synthetic fibers. Hammock chairs provide a unique seated relaxation experience, ideal for smaller spaces or indoor use. Moreover, hammock stands have expanded the usability of hammocks by allowing them to be set up without trees or other support structures, further enhancing their appeal across various environments. Geographically, North America and Europe have been significant markets for hammocks, driven by high levels of disposable income and a strong culture of outdoor activities. Emerging markets in Asia-Pacific and Latin America, however, are exhibiting substantial potential, fueled by increasing urbanization, rising disposable incomes, and a growing interest in outdoor lifestyles. As these regions embrace outdoor leisure activities and home relaxation trends, the demand for hammocks is expected to witness significant growth in the coming years.

Competitive Landscape

Leading competitors in the hammocks market are acquiring new brands to maintain market position. Manufacturers are innovating with products like outdoor hammock chair stands in various designs and colors to improve camping gear. For instance, Bliss Hammocks launched a compact and sturdy hammock chair stand that is easy to assemble. These innovations are expected to boost hammock sales and drive growth in the global market.