In recent years, Pakistan has witnessed a significant rise in fitness awareness, with more people turning to gyms, outdoor workouts, and sports. Along with this shift, the demand for stylish, durable, and performance-driven activewear has grown rapidly. Whether it’s for professional athletes, fitness enthusiasts, or those who love the athleisure trend, activewear brands in Pakistan are stepping up to deliver quality options.

Let’s explore the top activewear brands, trends, and opportunities shaping the industry in Pakistan.

Popular Activewear Brands in Pakistan

1. Bandana.pk

Bandana.pk is one of Pakistan’s emerging activewear brands that focuses on blending comfort, durability, and modern style. Offering a wide range of gym wear, sportswear, and athleisure outfits, Bandana.pk is quickly becoming a go-to choice for those who want both performance and fashion in their fitness journey.

2. DARCZILA

Known for its modern designs, DARCZILA specializes in gym wear and activewear including shirts, shorts, and trousers. Their focus is on combining comfort with style, making them a popular choice among young fitness enthusiasts.

3. HARAKA

HARAKA is a homegrown brand offering affordable and functional sportswear. With a mission to serve the fitness community, HARAKA integrates local culture into its designs while ensuring quality and performance.

4. Aguila Activewear

Positioned as a premium activewear brand, Aguila offers a variety of products ranging from track suits to golf pants. It caters to both men and women, especially those seeking high-quality fabrics and sleek styles.

5. Nine Figures

Nine Figures blends fashion with functionality, offering stylish sets for those who prefer activewear that doubles as casual wear. This brand is particularly popular among individuals embracing the athleisure lifestyle.

6. CA Sports

With a long legacy in Pakistan, CA Sports is known globally for its cricket gear and sportswear. It continues to be a reliable name for athletes seeking durable and performance-oriented apparel.

7. Manufacturers and Private Labels

Cities like Sialkot host several manufacturers such as X Athletic Wear, Awani & Sons, and MHK Sports. These companies produce activewear for local brands and export markets, making Pakistan a hub for custom and private-label sportswear production.

Activewear Trends in Pakistan

• Athleisure Lifestyle: Consumers are increasingly looking for clothes that transition from the gym to casual outings.
• Technical Fabrics: Breathable, moisture-wicking, and stretchable fabrics are in high demand.
• Cultural Influence: Local brands are blending modern activewear with Pakistani design elements.
• Online Shopping Growth: E-commerce platforms are making it easier to access a wide variety of activewear across the country.
• Community Branding: Many brands are collaborating with fitness trainers and influencers to create a sense of community.

Challenges for Local Activewear Brands

Despite their growth, Pakistani activewear brands face hurdles such as high import costs for technical fabrics, inconsistent quality control, and limited brand recognition compared to international names. Logistics and after-sales services also need improvement to build greater consumer trust.

Opportunities for the Future

• Sustainable Fabrics: Eco-friendly and recycled materials could set brands apart.
• Niche Markets: There’s growing potential in yoga wear, modest activewear, and plus-size collections.
• Global Exports: With high-quality production, Pakistani manufacturers can expand their reach in international markets.
• Influencer Marketing: Partnerships with fitness influencers can drive greater brand loyalty and awareness.

Final Thoughts

Activewear in Pakistan is more than just a fitness trend — it’s becoming a lifestyle. Local brands like Bandana.pk, HARAKA, and DARCZILA are pushing boundaries to meet consumer expectations while manufacturers continue to supply globally. With innovation, sustainability, and community-building, Pakistan’s activewear industry is poised for even greater success in the years ahead.

If you’re looking for comfort, performance, and style, Pakistan’s growing activewear market offers plenty of options to explore.