Summary

If there’s to be the most sought after processed food to be named, it would definitely be the biscuits and cookies. This segment makes up most of the confectionery, baked, and gourmet bulk of the procesessed food market. In India, biscuit brand launch opportunities are significant, with the request for unique cookies (biscotti) and healthier baked products increases. A food consultant will help you in setting up the right bakery, to facilitate production streamline production and compliance with regulations, and combining that with a plan to build a strong brand to compete in the biscuit manufacturing industry.

Introduction

India is one of the largest markets for biscuits in the world, providing a huge opportunity for entrepreneurs looking to launch a food business. India’s tastes are changing and demanding healthier options, there is never a better time to launch a unique biscuit. There is infinite potential and profitability in biscuits but to succeed in this crowded market you must use your passion and professional assistance. This is where a food consultant and a proper bakery comes into place.

Understand the Biscuit Market

Before you dive into production, research the biscuit market trends. Decide on your niche are you going to develop healthier oat biscuits, premium cookies or economical glucose biscuits. Your product must fit with today’s consumers. This research will provide direction for your branding, packaging, pricing and marketing strategy.

Collaborate with a Food Consultant

Working with a skilled food consultant is life changing. They help with:

• Recipe development
• Shelf-life testing
• Nutritional profiling
• Legal compliance (like FSSAI licensing)
• Choosing equipment for your bakery set up
• Scaling your production

Plan Your Bakery Setup

The scale of your production unit will depend upon what scale of production you would like to start with. If you are making your products in-house, you should make sure your bakery setup qualifies. It’s important to make sure that your unit complies with hygiene and safety standards. A food consultant will be able to design your operation so that it runs most efficiently and in line with regulatory compliance. Another option is to use third-party biscuit manufacturing by contracting bakers many food startups go this route to limit their initial investment.

• Dough mixers and blenders
• Rotary or deck ovens
• Cutting and shaping machines
• Cooling racks and conveyors
• Packaging machines

Branding and Packaging

Visual impact and credibility are big factors in the biscuit sector. Partner with professionals to develop effective visuals with attractive, informative, and most importantly, sustainable packaging. The packaging must display the brand name, branding/logo, the ingredient list, the nutrition labels, the FSSAI license/small print, and messages that say something about your biscuit brand and company values. A food consultant also provides packaging and branding for food entrepreneurs.

Sales and Marketing

You can begin by selling direct online through your website or through a marketplace like Amazon, Big Basket or others. Retail sales with local Kirana stores and supermarkets are also essential.Apart from these, there has to be a strong presence on the quick commerce platforms as well. Exhibitions, sampling, and influencer promotions will also help your business grow.

FAQs

1. What is the budget for a biscuit manufacturing business in India?

A small-scale business may take ₹5–10 lakhs capital, while a medium scale setup may be ₹20–50 lakhs based on how automated your production is and how much you are producing.

2. Is it necessary to get an FSSAI license to sell biscuits in India?

Yes, an FSSAI license is required for any food business to manufacture or sell food.

3. Can I make biscuits from my house and sell them?

Yes, many small businesses can start from their house, but if you’re making biscuits on a larger scale, you will need a professional bakery setup.

 4. Who is a food consultant?

A food consultant is a consultant in recipe development, factory design, compliance, packaging, vendor selection so that everything within your food business operates smoothly and legally..