The Southeast Asia submersible pumps market was valued at USD 710.4 million in 2024 and witnessed a year-over-year growth of 4.7%, reaching USD 743.8 million in 2025. Driven by increasing investments in water infrastructure, agricultural mechanization, and flood management systems, the market is projected to grow steadily at a CAGR of 5.7% between 2025 and 2035. By the end of the forecast period, total market revenue is anticipated to hit USD 1,294.8 million.

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Key Industry Highlights

• Primary Drivers: Water infrastructure development, agricultural mechanization, wastewater treatment investment
• Leading End-Use Sectors: Agriculture, construction, oil & gas, mining, water utilities
• Key Countries: Indonesia, Vietnam, Thailand, Philippines, Malaysia

Collaboration between Small Market Players to Strengthen Product Portfolio

In Southeast Asia, small and medium enterprises (SMEs) play a vital role in the submersible pumps industry. These companies are increasingly engaging in partnerships, licensing deals, and technology transfers to enhance their product portfolios and meet the diverse demands of rural and industrial consumers. Collaboration is also helping companies expand their distribution networks across fragmented markets.

• Local players are partnering with international brands to improve energy efficiency, motor technology, and corrosion resistance.
• Joint ventures focus on developing solar-powered and variable frequency drive (VFD) submersible pumps to address sustainability goals.
• Regional distributors are forming alliances with OEMs to provide aftersales services and rapid maintenance, improving customer retention and operational uptime.

These collaborations allow smaller players to compete with multinational giants by offering tailor-made solutions at competitive pricing, specifically catering to price-sensitive rural and agricultural buyers.

Market Concentration

• The Southeast Asia submersible pumps market remains moderately fragmented, with a healthy mix of global companies and regional firms.
• Multinational corporations such as Grundfos, Xylem Inc., and Sulzer dominate the industrial and municipal segments.
• Domestic and regional brands such as Ebara, Tsurumi, and Hitachi hold strong positions in the residential and agricultural pump segments.
• Government procurement and water infrastructure contracts are mostly awarded to companies with proven aftersales support, certifications, and regional footprint.

Market concentration is influenced by technological differentiation, cost leadership, and brand reliability—particularly in flood-prone areas where submersible pumps are critical for disaster preparedness

Country-wise Insights

Indonesia

• The largest market in Southeast Asia due to a large agricultural base and frequent flood-related challenges.
• Rising investments in rural electrification and irrigation modernization.
• Government schemes promoting water infrastructure upgrades are driving demand for high-capacity submersible pumps.

Vietnam

• Strong growth in agriculture, aquaculture, and industrial processing drives demand.
• Shift towards energy-efficient and corrosion-resistant pumps due to saline water applications in coastal provinces.

Thailand

• Emphasis on flood control and urban wastewater management.
• Bangkok’s drainage infrastructure expansion is a key contributor to urban pump sales.

Philippines

• Rapid construction activity and disaster preparedness measures are boosting adoption.
• Use of submersible sewage pumps is rising in metro sanitation projects.

Malaysia

• Oil & gas and mining applications are major end-use sectors.
• Government spending on clean water access in rural areas continues to support pump replacement cycles.

Competition Outlook

• Grundfos: Focused on sustainability-driven submersible pump solutions; expanding footprint via green technology initiatives in Thailand and Indonesia.
• Xylem Inc.: Offers advanced wastewater and dewatering submersible pumps; strong in flood recovery and municipal contracts.
• Sulzer Ltd.: Targets heavy-duty applications in oil & gas and mining; regional expansion through acquisition of local service partners.
• Tsurumi Pump: Strength in compact, high-durability pumps for construction and agriculture; competitive pricing in rural markets.
• Wilo SE: Enhancing presence via smart pump systems; ongoing investments in digital monitoring and remote diagnostics in Vietnam.

Key Players of the Southeast Asia Submersible Pumps Market

• Xylem Inc.
• Flowserve Corporation
• KSB SE & Co. KGaA
• Grundfos
• The Weir Group PLC
• ITT Inc.
• Ebara Corporation
• Atlas Copco AB
• Kubota Corporation
• WILO SE

Top Segments Studied in the Southeast Asia Submersible Pumps Market Research Report

By Head Type:

In terms of Head Type, the industry is divided into Below 50 m, 50 to 100m, Above 100m

By Product Type:

In terms of Product Type, the industry is divided into Borewell, Non-Clog, Open Well

By Application:

In terms of Application, the industry is divided into Agriculture, Infrastructure & Mining, Residential, Industrial Water Supply, Oil & Gas Fire Fighting, Non-Industrial Water Supply, Others

By Region:

Key countries of Malaysia, Thailand, Vietnam, The Philippines, Singapore, Indonesia, Other Countries, have been covered in the report.