Influencer Marketing Platform Procurement Intelligence

The pricing and cost analysis helps in deriving and forecasting the actual cost of products or services over the projected period. It considers all the cost components and provides a competitive edge during supplier negotiations. Analyzing costs can assist in enhancing project management and predicting potential profits for a business. Moreover, the outcome helps procurement leaders understand detailed and fact-based cost drivers for the category. Based on our research on the category/market in focus, we will provide the cost structure and the related drivers impacting the category, pricing model analysis, price trend of raw materials, supply-demand drivers impacting the prices of the product/service, prices offered by suppliers for a particular product/service, etc.

Order your copy of the Influencer Marketing Platform category procurement intelligence report 2023-2030, published by Grand View Research, to get more details regarding day one, quick wins, portfolio analysis, key negotiation strategies of key suppliers, and low-cost/best-cost sourcing analysis

Operational Capabilities - Influencer Marketing Platforms

  • Industries Served - 25%
  • Years in Service - 20%
  • Geographical Service Provision - 15%
  • Revenue Generated - 15%
  • Employee Strength - 15%
  • Certification - 10%

Functional Capabilities - Influencer Marketing Platforms

  • Influencer Search & Discovery - 25%
  • Free Trials/Demos - 20%
  • Performance Tracking - 15%
  • Creator Marketplace - 15%
  • Content Management - 10%
  • Campaign Analytics - 10%
  • Others - 5%

Rate Benchmarking

Every organization and its procurement team look forward to negotiating the best deal while procuring a set of products or subscribing to services. Rate benchmarking involves price/cost comparison of more than one set of products/services to analyze the most efficient combination that can potentially help the procurement team in getting the optimum rate. Based on our research, we will try to provide benchmarking around price/cost of the category/market in focus from the perspective of how the client's peers are sourcing the respective product/service.

Supplier Newsletter

Organizations often find it cumbersome to keep track of all the developments in the supplier landscape. We are offering our newsletter service to help organizations stay current on the latest developments and innovations, thereby preventing any disruptions in the supply chain in the future. Based on our research on this category/market, we will provide the latest developments like M&As, capacity expansions, geographic expansions, technological enhancements, etc. of those suppliers that are offering the respective product/service over the last two years.

Influencer Marketing Platform Sourcing Intelligence Highlights

  • The global influencer marketing platform category is moderately fragmented, with majority of the key market players offering comprehensive solutions with a wide variety of features.
  • India is the preferred low-cost/best cost country for sourcing influencer marketing. As the nation's digital infrastructure is getting better and more Indians have access to the internet, numerous opportunities are opening up for both businesses and marketers.
  • The threat of new entrants is anticipated to stay low and it is relatively easy for new companies to start up and compete with established players.
  • License cost / subscription fee, personnel, maintenance & upgradation, training & certification costs, and support are the major cost components of Influencer Marketing Platforms. Other costs include utility costs, administrative expenses, renewal costs, data migration costs, and security.

List of Key Suppliers

  • AspireIQ, Inc.
  • CreatorIQ
  • Grin Technologies Inc.
  • JuliusWorks, LLC
  • Klear.com Ltd.
  • Kolsquare
  • Mavrck LLC
  • NeoReach
  • Onalytica Ltd
  • Traackr, Inc.
  • Upfluence
  • Webfluential Global Limited 

Browse through Grand View Research’s collection of procurement intelligence studies: 

Influencer Marketing Platform Procurement Intelligence Report Scope 

  • Influencer Marketing Platform Category Growth Rate : CAGR of 31.9% from 2023 to 2030 
  • Pricing Growth Outlook : 5% - 10% Increase (Annually) 
  • Pricing Models : Subscription-pricing, Competition-based pricing 
  • Supplier Selection Scope : Cost and pricing, Past engagements, Productivity, Geographical presence 
  • Supplier Selection Criteria : Years in service, geographic service provision, certifications, influencer search & discovery, free trials / demos, performance tracking, creator marketplace, content management, campaign analytics, and others 
  • Report Coverage : Revenue forecast, supplier ranking, supplier positioning matrix, emerging technology, pricing models, cost structure, competitive landscape, growth factors, trends, engagement, and operating model 

Brief about Pipeline by Grand View Research:

A smart and effective supply chain is essential for growth in any organization. Pipeline division at Grand View Research provides detailed insights on every aspect of supply chain, which helps in efficient procurement decisions. 

Our services include (not limited to): 

  • Market Intelligence involving – market size and forecast, growth factors, and driving trends
  • Price and Cost Intelligence – pricing models adopted for the category, total cost of ownerships
  • Supplier Intelligence – rich insight on supplier landscape, and identifies suppliers who are dominating, emerging, lounging, and specializing
  • Sourcing / Procurement Intelligence – best practices followed in the industry, identifying standard KPIs and SLAs, peer analysis, negotiation strategies to be utilized with the suppliers, and best suited countries for sourcing to minimize supply chain disruptions