Anime Market was predicted to be US$29.34 billion in 2023, projected to rise at a compound annual growth rate (CAGR) of 8.64% from 2024 to 2031, and estimated to be US$31.87 billion in 2024.

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List of Top 10 Key Players in Anime Market

• Crunchyroll (Sony Pictures Entertainment Inc.)
• Good Smile Company
• TOEI ANIMATION Co.
• Sentai Holdings
• VIZ Media
• Kyoto Animation Co.
• Pierrot Co
• Production I.G
• Studio Ghibli
• Sunrise

Fastest Growing Region (2024 - 2031) - Europe

Market Overview

The anime industry encompasses a wide range of media formats, including television series, films, OVA (original video animation), and web series. Traditionally centered in Japan, anime has garnered a massive international following, thanks to its unique storytelling, artistic styles, and compelling character designs. Kings Research highlights that the global anime market was valued at US$24.23 billion in 2022 and is projected to reach US$48.03 billion by 2028, growing at a CAGR of 9.6% during the forecast period.

Top Regions:

With a CAGR of 9.43%, Europe is expected to increase at the quickest rate over the projection period. Within the worldwide anime market, Europe is a dynamic and changing region with a growing audience base and growing interest in Japanese animation.

Key Drivers of Market Growth:

Global Popularity and Cultural Influence: The widespread appeal of anime across diverse demographics is a significant driver of market growth. Iconic series such as "Naruto," "One Piece," and "Attack on Titan" have captivated audiences worldwide, transcending cultural and linguistic barriers. This global fandom has spurred a robust demand for anime content, merchandise, and events.

Digital Platforms and Streaming Services: The proliferation of digital platforms and streaming services like Netflix, Crunchyroll, and Funimation has revolutionized anime consumption. These platforms offer extensive libraries of anime content, making it easily accessible to a global audience. According to Kings Research, the availability of high-quality streaming services has been instrumental in expanding the anime market's reach and enhancing viewer engagement.

Anime Market is Segmented as:

By Type

• V.
• Movie
• Video
• Internet Distribution
• Merchandising
• Music
• Pachinko
• Live Entertainment

Trends and Innovations:

Cross-Media Adaptations: The trend of cross-media adaptations is gaining momentum, with anime being adapted into live-action films, video games, and stage plays. This cross-pollination of media not only expands the audience base but also enhances the cultural impact of anime.

Collaborations and Partnerships: Collaborations between anime studios and global brands are on the rise. These partnerships result in innovative marketing campaigns and exclusive merchandise, further boosting the market.

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