MarkNtel Advisors recently published a detailed industry analysis of the Vietnam Cosmetics Market. The report covers growth trends, geographical marketing strategies, challenges, opportunities, and drivers influencing the market.

Vietnam Cosmetics Market, Share, and Trends Analysis Report – Industry Overview and Forecast to 2030

The Vietnam Cosmetics Market size was valued at around USD 2.5 billion in 2024 and is projected to reach USD 3.2 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 4.2% during the forecast period, i.e., 2025-30.

Key Findings in Vietnam Cosmetics:

• Historical Analysis: 2020–2023
• Base Year: 2024
• Forecast Period: 2025–2030

Leading Market Players-

L'Oréal Vietnam Co., Ltd., Unilever Vietnam International Company Limited, Estee Lauder (Vietnam) Limited, Beiersdorf Vietnam Co., Ltd., Procter & Gamble Vietnam Company Limited, Shiseido Cosmetics Vietnam Co., Ltd., Marico Limited, Chanel, Inc., MON Trading Co., Ltd. (Vedette), YLV Company Limited (The Skinna), Amore Pacific Vietnam, Cocoon, and others

Key Highlights of the Report

• Market Dimensions & Projections
• Pricing Evaluation,
• Recent Strategic Moves by Companies,
• Primary Stakeholders,
• Analysis of Import and Export Trends,
• Competitive Landscape Assessment,
• Emerging Opportunities,
• Market Trends and Indicators

What are the major Driver the Vietnam Cosmetics Market industry?

Rising E-Commerce Driving Market Growth – The Vietnamese cosmetics sector is booming due to various e-commerce platforms like Lazada, Shopee, and Tiki. The beauty market among the five major platforms reached a total revenue of USD 1.49 billion in 2023, with approximately 341 million products sold online, representing a growth of more than 50% as compared to 2022. The convenience, variety, and competitive prices of e-commerce platforms attract Vietnamese consumers toward purchasing cosmetics online, creating ample chances for companies which drive their demand exponentially. Also, e-commerce sales contributed to the overall market by 20.2% in 2024 and could reach 24% by 2027. This brings in various opportunities for the companies to expand their product and customer base. Global beauty trends exposure from digital platforms makes customers a little more willing to try new things, which benefits both international and local brands in terms of increased audience and market growth.

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What segments define the Vietnam Cosmetics Market from 2025 to 2030? How do these segments contribute to market dynamics and growth?

By Category

• Conventional- Market Size & Forecast 2020-2030, USD Million
• Organic- Market Size & Forecast 2020-2030, USD Million

By Product Type

• Skin and Sun Care Products- Market Size & Forecast 2020-2030, USD Million
• Hair Care Products- Market Size & Forecast 2020-2030, USD Million
• Deodorants and Fragrances- Market Size & Forecast 2020-2030, USD Million
• Makeup and Color Cosmetics- Market Size & Forecast 2020-2030, USD Million
• Others

According to report, The Sun and Skin Care Products segment leads the industry with a 43% market share.

By Gender

• Men- Market Size & Forecast 2020-2030, USD Million
• Women- Market Size & Forecast 2020-2030, USD Million
• Unisex- Market Size & Forecast 2020-2030, USD Million

According to report, Based on Gender, the Women segment leads the Vietnam Cosmetics Market. It holds approx. 75% of the total market share.

By Distribution Channel

• Supermarkets and Hypermarkets- Market Size & Forecast 2020-2030, USD Million
• Specialty Stores- Market Size & Forecast 2020-2030, USD Million
• Pharmacies- Market Size & Forecast 2020-2030, USD Million
• Online Stores- Market Size & Forecast 2020-2030, USD Million
• Others

Explore the Complete Vietnam Cosmetics Analysis Report – https://www.marknteladvisors.com/research-library/vietnam-cosmetics-market.html

Geographical Analysis: Vietnam Cosmetics

 By Region

• Northern
• Southern
• Central

The Vietnam Cosmetics Industry Recent Development:

• August 2024: Estée Lauder (Vietnam) Limited Cosmetics joined forces with IPP Travel Retail to open the first duty-paid boutique at Noi Bai International Airport, which will showcase the beauty house’s key brands.

• April 2024: Shiseido Cosmetics Vietnam Co,’s parent company Shiseido found various opportunities for growth in Vietnam, India & Thailand and has set its sights on expansion in these markets.

Key Questions Addressed in This Study

• What are the primary factors driving the growth of the Vietnam Cosmetics?
• How is the Vietnam Cosmetics expected to evolve over the next five years?
• What key insights can be drawn from current trends shaping the market?
• What is the current market size, and how is it forecasted to change in the coming years?
• What is the future outlook for the market in terms of technological innovation and geographic expansion?

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Why MarkNtel Advisors?

MarkNtel Advisors is a leading research, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.

Our specialization in niche industries informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 15 diverse industrial verticals.

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