As per a report from TechSci Research titled "India Outdoor Advertising Market By Service Type (Billboard Advertising, Static, Mobile, Digital, Lamp Post, Bridge, Guerrilla Advertising, Point of Sale Displays, Transit Advertising), By End User (Government & Transportation, Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Others), By Region, Forecast & Opportunities, 2025," the Indian outdoor advertising sector is poised for substantial growth. This is attributed to increasing demand from sectors such as FMCG, media & entertainment, and automotive. The growth is fueled by factors like branding, robust distribution networks, and innovative technology utilization, responding to evolving customer preferences.

In the current digital landscape dominated by millennials, outdoor advertisers are transitioning towards a more digital approach, leveraging the prevalence of smartphones. The surge in e-commerce activities in India is also contributing significantly to the digital transformation of outdoor advertising, known for its effectiveness in mass targeting while maintaining a non-intrusive nature.

Techsci Research Report: https://www.techsciresearch.com/report/india-outdoor-advertising-market/4523.html 

The driving force behind outdoor advertising spending is a predominantly young, working, and informed population. Establishing product or service image in specific areas is a key strategy for brands, and the strong connection between outdoor advertising and technology is seen as the future of advertising in India. The growing purchasing power of the Indian youth is anticipated to usher in a golden era for the country's advertising industry.

The report delves into market data, providing detailed insights through numerous tables and figures spread across a comprehensive set of pages. Outdoor advertising expenditure remains high in popular industries like retail, telecom, real estate, and government and political parties. Start-ups have also sought to leverage the popularity of outdoor advertising in recent years. Government support, particularly from the Directorate of Advertising and Visual Publicity (DAVP) under the Government of India, has further fueled the industry with various initiatives and campaigns for public welfare.

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The market segmentation includes service type, end user, region, and company. Government & transportation is expected to hold a significant share due to the approachability and effectiveness of outdoor advertising in conveying political messages. Despite the rise of digital and social media, outdoor advertising remains a crucial medium for political parties to connect with voters.

Traditionally used mediums like newspapers, billboards, television, and radio have evolved into digital outdoor advertising. Brands focus on engaging customers beyond the initial purchase, with outdoor advertising playing a vital role in reinforcing brand messages where customer networks are located. The combination of outdoor messaging and digital technologies has the potential to influence brand choice.

• Leading players in the market include: 

• McCann Erickson India Pvt Ltd.

• GroupM Media India Pvt Ltd.

• DDB Mudra Pvt Ltd.

• Dentsu Communications Pvt Ltd.

• Law & Kenneth Saatchi & Saatchi Pvt Ltd.

• Ogilvy & Mather Pvt Ltd.

• Mullen Lowe Lintas Group

• TLG India Pvt Ltd.

•  Fcb Ulka Advertising Pvt Ltd.

• J Walter Thompson Co.

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The market is evolving beyond traditional hoardings, with new advertising methods like a bus shelter, road medians, pole kiosks, and metro pillar advertising gaining popularity for increased brand visibility.

Service types in the market include billboard advertising, static, mobile, digital, lamp post, bridge, guerrilla advertising, point of sale displays, and transit advertising. Billboard advertising is expected to dominate due to advantages like low maintenance and high visibility.

The report also highlights the adaptability of the outdoor advertising sector to changing consumer preferences. The telecom sector in India has witnessed the highest growth in outdoor advertising in recent years. Businesses are keen to differentiate and get noticed, leading to the utilization of various channels, both digital and traditional, to attract their target market. The report aims to provide comprehensive market intelligence to aid decision-makers in making informed investment decisions by identifying emerging trends, drivers, challenges, and opportunities in the India outdoor advertising market.

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About Techsci Research

TechSci Research is a research-based management consulting firm providing market research and advisory solutions to its customers worldwide, spanning a range of industries. TechSci Research's core values are value, integrity, and insight. Led by a team of dynamic industry experts, TechSci Research provides its customers with high-value market research and advisory services that help them identify new market opportunities, growth engines, and innovative ways to capture the market share. As a result, TechSci's client leads rather than follow market trends.

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