The surge in internet penetration, the proliferation of smartphone users worldwide, and the escalating popularity of social media platforms are propelling the Live Streaming Market's global demand.

TechSci Research's report, "Live Streaming Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F," reveals a robust demand for live streaming globally. This is attributed to the increased broadband penetration in households, a rise in smartphone users, and the pervasive influence of social media platforms.

The live-streaming market is witnessing substantial expansion owing to the widespread use of smartphones and the ease of internet access. The introduction of high-end smartphones and improved internet accessibility has led users to opt for online streaming services. With the surge in smartphone sales, users now enjoy enhanced mobile access to video and audio content. Online streaming service providers are increasingly targeting mobile platforms, leveraging larger screens and sharp displays to provide users with an immersive viewing experience.

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The growing appetite for smartphones in developing nations such as India, Russia, and Mexico is driven by improved internet connectivity and affordable smartphones. The expansion of 4G and 5G technology has further boosted internet accessibility. In response to the COVID-19 pandemic and lockdowns, online engagement skyrocketed in 2020, resulting in increased mobile usage. The subsequent growth in mobile advertising is anticipated to impact market revenue positively, fostering the development of the global live streaming market.

In 2021, the video streaming market is predicted to dominate, holding the most significant market share. This dominance is fueled by growing online data consumption, evolving consumer browsing behaviors, increased adoption of cloud-based solutions, the use of influencers in branding and marketing campaigns, and the widespread use of social media platforms and other digital mediums.

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The Live Streaming Market is segmented by streaming type (audio and video), streaming platforms (gaming consoles, laptops & desktops, smartphones & tablets), and applications (media & entertainment, esports, events, and education). The report also explores regional segmentation across North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

North America is anticipated to lead the market, driven by high-speed data accessibility, robust broadband networks, and the growing popularity of live streaming on various social media platforms. The online streaming services in North America are gaining traction, prompting international service providers to enhance their offerings in the region.

Key market players in the global live streaming market include:

• Google LLC

• Meta Platforms, Inc.

• Twitch Interactive, Inc.

• Discord Inc.

• Vimeo, Inc.

• International Business Machines Corp.

• Empire Video Productions, LLC

• Huya Inc.

• Vidizmo LLC

• AfreecaTV Co., Ltd.

The demand for live streaming services is expected to surge during the projected period, driven by increased investments in building reliable communication network infrastructure in the Asia-Pacific region. Regional service providers are adopting strategies such as partnerships with technology providers or acquiring rival companies to gain a competitive edge, expand their geographic presence, and maintain market positions.

The report emphasizes the critical role of high-speed internet connectivity in audio and video streaming, predicting substantial growth in demand during the projected period. To gain a competitive edge, regional service providers are focusing on strategic partnerships and acquisitions. For example, Telestream, LLC, a digital media tools and workflow solutions provider, acquired Sherpa Digital Media, Inc., a platform for hosting and distributing live events, in 2021.

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"The increasing internet penetration, availability of broadband connections, and the growing number of smartphone users globally are driving the demand for the global live streaming market. Additionally, live streaming is increasingly being utilized by brands to launch new products and services, expanding their customer base. The rising popularity of esports further boosts the global live streaming market," stated Mr. Karan Chechi, Research Director at TechSci Research.

The report, "Live Streaming Market By Segmented By Streaming Type (Audio, Video), By Application (Media & Entertainment, Esports, Events, Education) By Region, Competition, Forecast & Opportunities, 2018-2028F," evaluates the future growth potential of the live streaming market, providing comprehensive statistics and information on market structure, size, share, and future growth. The report aims to offer cutting-edge market intelligence to help decision-makers make informed investment decisions. Additionally, the report identifies and analyzes emerging trends, along with essential drivers, challenges, and opportunities present in the global live streaming market.

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About Techsci Research

TechSci Research is a research-based management consulting firm providing market research and advisory solutions to its customers worldwide, spanning a range of industries. TechSci Research's core values are value, integrity, and insight. Led by a team of dynamic industry experts, TechSci Research provides its customers with high-value market research and advisory services that help them identify new market opportunities, growth engines, and innovative ways to capture the market share. As a result, TechSci's client leads rather than follow market trends.

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